本文以等原则的相关理论为框架，结合资料对商标音译进行实证研究，以期有助于提高商标音译的质量。
This paper aims to improve the quality of the transliteration of brand name through the empirical research on the transliteration of brand name under the guidance of Equivalence Principle.
第五，在部分翻译原则方面两者尚有分歧，ISN认为汉语拼音是可使用的音译方法，而IST明确规定避免使用。
Fifth, still had the difference in part translation principle aspect both, ISN thought that the Pinyin is may use transliterates the method, but IST stipulated explicitly avoids using.
为此，应提出音译词的如下使用原则：1。有合适的意译词，就应避免选择音译词；
For this reason, some usage principles of transliteration words should be set: 1. use free translation words appropriately avoiding transliteration words;
为此，应提出音译词的如下使用原则：1。有合适的意译词，就应避免选择音译词；
For this reason, some usage principles of transliteration words should be set: 1. use free translation words appropriately avoiding transliteration words;
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