你知道关于道德消费者研究协会的一些事情吗？
Do you know something about the Ethical Consumer Research Association?
那么Costa呢？它在道德消费者们的咖啡店排行榜上位居第二。
So what about Costa - second from the top in Ethical Consumer's coffee shop ratings table.
不过，最为热心的道德消费者将面临复杂的权衡取舍，有时表面看是明显的道德选择往往是错误的。
But even the keenest ethical consumer faces complicated trade-offs, and sometimes the apparently obvious ethical choice turns out to be the wrong one.
消费者在选择咖啡连锁店的时候也应该考虑其（种植园）工人工资和企业道德。
When choosing between the big coffee chains, consumers should also consider the wages of the workers and the ethics of the company.
最近，美国运通公司研究了消费者的购买趋势，报告说这种趋势转向了本地购买、道德公司、共创品牌、定位优惠和集团购买。
A recent American Express report looks at consumer buying trends, and finds a shift toward local purchases, ethical companies, co-created brands, location-based offers and group buying.
那有着道德意识的消费者又该如何是好呢？
消费者正对许多产品的道德宣称表示质疑。
Consumers are right to be suspicious of the ethical claims made for many products.
这些措施使得消费者在困难时期仍能将自己视作有道德良知的人。
They allow customers to continue to regard themselves as ethical during difficult times.
购买环保商品能够为消费者提供一种道德凭据，从而纵容接下来不好的行为：你把自己看的越高尚，却越是有可能把钱藏起来而不愿意分给其他人。
Buying green can establish the moral credentials that license subsequent bad behaviour: the rosier your view of yourself, the more likely you are to hoard your money and do down other people.
小说提供了一些有意思的观点，认为对非道德行为承担主要责任的，应该是消费者而不是制作者。
There are some interesting ideas, notably that responsibility for immorality belongs to the consumer not the producer.
例如耐克nike公司已向消费者关注的零售行业的道德标准向公众发布了他们的供应商的详细情况。
Companies such as Nike have responded to consumer concerns about ethical standards in the retail industry by making public details of all their suppliers.
“纵容效应”：研究者发现，当消费者购买了环保商品之后，他们将建立起一种道德凭据，从而纵容接下来不好的行为。
The 'licensing effect' : Researchers have found that buying green can establish the moral credentials that license subsequent bad behaviour. Photograph: Martin Godwin.
苹果不是道德警察-苹果仅仅是要设计和制作很酷的产品，这就是消费者们需要的。
Apple's role isn't moral police - Apple's role is to design and produce really cool gadgets that do what the consumer wants them to do.
现在的消费者正逐渐地要求这些消费品公司能够以具有商业道德标准的方式来进行经营，并且能够多关注工人工资和工作环境。
Consumers are increasingly demanding that companies produce goods in an ethical manner, turning the spotlight on worker wages and working conditions.
你认为你是一个道德的消费者。
对于污染环境或不讲职业道德的企业，消费者会采取不购买其产品的办法来回避。
Consumers may also shun firms that pollute the environment or engage in unethical practices by not buying their products.
一项新的调查研究颜色如何影响消费者的道德判断，尤其是他们是否认为该品牌环保友好。
A new study looked at how colors influence or biases the way consumers make ethical judgments, specifically if they view a company as environmentally friendly.
作为媒体消费者，你是否原意参与一些有关监督、改善媒体职业道德的措施行动？
As a reader from public, do you like to participate some actions which aims to watching journalistic ethics and help media to improve?
如果他们看到你和供应商做生意不道德，对股东撒谎，欺骗消费者，或者不遵守诺言，好员工和有原则的人会离开。
If they see you dealing unethically with vendors, lying to stakeholders, cheating clients, or failing to keep your word, the best and most principled of them will leave.
企业培育消费者忠诚的前提是必须加强营销道德建设，为消费者创造并传递有价值的产品或服务，而不仅仅是营销手段的应用。
The prerequisite for the consumer loyalty cultivated by enterprises is creating and delivering valuable products and services for the consumers, rather than using marketing techniques.
后续的研究发现，在看待一些道德或不道德的做法时，消费者对有环保颜色的商标的零售商更挑剔。
Follow-up studies found that shoppers were more critical of a retailer with an eco-friendly-colored logo when presented with a procedure that was definitely ethical or definitely unethical.
新的财富和越来越宽松的来自国家的道德约束使得个人拥有跨国消费者身份成为可能。
New wealth and less stringent moral control by the state have made it possible for individuals to connect with a transnational consumer identity.
我们的产品创造的，道德意识的头脑，要与自然共存，还得益于其美妙的自愈能力驱动的消费者。
Our products are created for the consumer that is driven by an ethically conscious mind, one that wants to coexist with nature, and yet benefit from its wonderful healing powers.
我们的产品创造的，道德意识的头脑，要与自然共存，还得益于其美妙的自愈能力驱动的消费者。
Our products are created for the consumer that is driven by an ethically conscious mind, one that wants to coexist with nature, and yet benefit from its wonderful healing powers.
应用推荐