麦当劳说，这是一家跨国公司用中国的货币发行债券的首个案例。
McDonald's said this is the first time a multinational company has sold bonds using China's currency.
在战略策划和广告执行方面，他曾创造了众多国内和跨国公司客户的成功案例。
Achieved diverse successful cases in strategic planning and advertising execution for both domestic and multinational clients.
第三部分，通过对第二部分案例的分析，深入剖析了跨国公司在华社会责任缺失的原因。
Third, through the analysis of the cases in the second part, come to the conclusion why some MNCs lost the CSR.
第四章以IBM为案例，对跨国公司产业结构软化做实证研究，从微观上对跨国公司产业结构软化的演进予以生动演示和规律挖掘；
Chapter 4 taking IBM as an empirical example, vividly shows the evolvement of the multinational corporations'industrial structure softening and excavates the rules of it from the micro-level.
第四章以IBM为案例，对跨国公司产业结构软化做实证研究，从微观上对跨国公司产业结构软化的演进予以生动演示和规律挖掘；
Chapter 4 taking IBM as an empirical example, vividly shows the evolvement of the multinational corporations'industrial structure softening and excavates the rules of it from the micro-level.
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