合乎道德、有说服力的设计和黑暗模式之间的界限在哪里？
Where is the line between ethical, persuasive design and dark patterns?
无论是在争取与客户签约网站设计或是说服用户从与你联络到合作，我们都需要知道如何令人信服。
Whether you are getting a client to sign off on a website's design or persuade a user to complete a call to action, we all need to know how to be convincing.
但是对于已有的程序，修改设计就更加困难了——所以程序员更加愿意不去管他，或者自己说服自己这根本不是问题。
But the more code has been written, the harder it is to fix a design problem - so programmers are more likely not to bother, or to convince themselves it isn't really a problem.
这就使汽车设计商更有底气来说服那些电动力汽车生产商采用他们不锈而且坚固异常的新车身。
This will make it even harder for car designers to persuade those driving electrically to trade in their rustless, tough-as-old-boots vehicles for a new model.
JM：我是首席创意官，因此比较容易能说服团队以用户为中心进行设计。
JM: I think I'm a creative director because I find it easy to persuade people to do [User Centred Design].
事实上恰好相反：它试图说服我们在对象领域所熟悉的方法之外，还有很多其他的设计方法也很奏效。
In fact, it's exactly the opposite: it's an attempt to suggest that there are other design approaches that can work well beyond those we're familiar with from the object world.
不过设计师们看重的倒不是谁是奥斯卡(oscar)大赢家，他们考虑的是另外一个问题：在促使观众买下那些他们在红地毯上看到的服装上面，哪个明星最有说服力？
But rather than picking the Oscar winners, designers are asking another question: Who will be the most effective at getting viewers to buy the clothes they see on the red carpet?
设计师品牌能非常有效的说服你为“特定”商品花费更多的钱，尽管事实上这些商品的品质很普通。
Designer brands have proved unprecedentedly effective at persuading you to spend more money on "special" goods that are actually only of average quality.
这个危机窗口是一个好的例子；我们提出要求，进行设计，并于去年刚刚说服国际开发协会捐助国给予批准。
This crisis window is a good example; we called for it, designed it, and persuaded the IDA donors to endorse it just last year.
作为设计师，我们的任务有时候就是要说服其他人认识到让用户参与网站内容的价值。
As designers, our task sometimes is to convince other parties of the value of building a user's personal engagement with the website's content.
这位专业人士鼓励公司与一位设计师一起工作的结论只是一个开始；并说服他们不要紧张，因为一旦他们开始讨论，好点子也将容易飘走。
The expert concluded by encouraging companies to work with a designer to get started; urging them not to be nervous because once they start discussing it, the ideas will flow easily.
意思是说，如果你想设计一个方便有效而且富有说服力的网站、网络应用程序或软件，应该首先学习一下这100条小知识。
As in: 100 things you should know if you are going to design an effective and persuasive website, web application or software application.
如果精心设计，图片将会非常有说服力和效果。
Images can be very powerful and effective if used with careful intention.
用户测试通常不提供解决反方案，貌似能够提出一个大问题，但是对于设计者来说还是没有信心哪怕说服程序员去修改一个小问题。
User tests are usually low-resolution, picking up the big problems, but leaving designers without hard evidence to persuade programmers of the small problems.
对我来说，正是扎哈的女人味使得她的设计如此地具有说服力。
To me, Zaha's womanliness is what makes her designs so compelling. She brings a female sensibility and a goddess's touch.
后来，洛维洛借钱赚钱的方法又上了一个新台阶：他组织人设计了一条船，在安装龙骨之前，他便找到一家运输公司，说服该公司预定包租这条八字还没有一撇的船。
Later on, Ludwig carried his business to a new stage of development: He got another tanker designed, Before the keel was even laid, a common carrier was persuaded to charter it after its completion.
最初乔布斯反对使用白色作为苹果公司所有产品的基本色，但最终被设计师乔纳森·伊夫说服。
Steve Jobs was opposed to the idea of white products initially, but was convinced to use white as Apple's primary colour for its products by Apple's designer Sir Jony Ive.
由此，探讨设计在视觉广告表达过程中的协调与说服功能。
Thus, to explored the coordination and persuasion function of design in the process of visual ads expression.
相反，广告设计的用意是要说服消费者某家公司的产 品比另一家好。
Instead, it is designed to persuade consumers that one company's product is superior to that of another company.
但是伯尔尼动物园园长说服了整座城市，还举办了一场为新公园选择最佳设计方案的竞赛。
But the city was won over by the head of the city's zoo, Bernd Schildger, and a competition was held to select the best design for the new park.
符号性说服手段，即运用设计的符号性意义引导说服对象趋向预期的态度和行为，其对消费有着重要的引导作用。
Symbolic persuasion, namely perusing consumers to the expected attitudes and behavior by designing a symbolic meaning, affords the important guiding function in consumption.
现在真正缺失的是在产品设计方面的，可以改进灯光的质量独特的新方法，这在建筑上是非常具有说服力和必要的。
What is really missing right now are unique new approaches in product design that improve the quality of light, in an architecture that is compelling and unavoidable.
也就是说服装表演传达的并不仅仅是制作者的思想和情感，而是通过服装表演这种形式传达了设计师和产品的思想情感。
That is not just a fashion show producer to convey the thoughts and feelings, but through the fashion show this form to convey the designer and product thinking and feeling.
钻孔和躁动，他说服了主管，让他重新设计一些产品标签。
Bored and restless, he persuaded the head of the company to let him redesign some of the product labels.
但是伯尔尼动物园园长说服了整座城市，还举办了一场为新公园选择最佳设计方案的竞赛。
But the city was won over by the head of the city "s zoo, Bernd Schildger, and a competition was held to select the best design for the new park."
因此为了设计富有吸引力和说服力的广告，预设成了广告设计者惯用的一种有效的策略。
Therefore presupposition is frequently employed by the advertiser as an effective tool to design the attractive and persuasive advertisement.
如何写科技报告：可以理解的结构，良好的设计，有说服力的演讲。
How To Write Technical Reports: Understandable Structure, Good Design, Convincing Presentation.
如何写科技报告：可以理解的结构，良好的设计，有说服力的演讲。
How To Write Technical Reports: Understandable Structure, Good Design, Convincing Presentation.
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