央视还说,担心媒体机构会错误地解读广告招标结果,使消费者对新数据产生误解。
CCTV also said it feared that media outlets would 'wrongly interpret' information and 'confuse consumers' with the new figures.
一些观察人士对此举的解读是,企图在央视年度广告招标之前,在消费者和广告商眼里给一个竞争对手的形象抹黑。
Some observers interpreted the coverage as an attempt to discredit a competitor with consumers and advertisers ahead of CCTV's annual auction of advertising slots.
而宝洁公司,联合利华的美国竞争对手,使用类似的技术来试图解读目标群体在观看该公司广告之后的反应。
Procter & Gamble, an American competitor, is using similar technology to decipher the expressions of focus groups viewing its advertisements.
在很大程度上,运用符号解读网络恶搞广告,也说明了他们的关系是互补的。
To a large extent, use of symbols interpreted Practical Jokes ad network, also shows that their relationship is complementary.
本文从话语理论、合作原则及劝服性研究三个角度对广告语言加以解读。
This paper discourse theory, the principle of cooperation and persuade perspective on the study of three advertising language be read.
本文将从人性的张扬、美丽的诱惑、拼贴的形象舞蹈三个方面对后现代主义广告进行解读。
This text from publicizing human nature, beautiful enticement, image dance respect of three pieces that piece together to behind modernism advertisement understand going on.
无论你是否对《广告狂人》(2007- 2015)或《绝命毒师》(2008 - 2013)赞誉有加,(你都不能否认)近期电视荧屏的复兴始于对道德相对论的文学解读:男性是衡量万物的唯一准则。
Whether you credit Mad Men (2007-2015) or Breaking Bad (2008-2013), TV's recent Renaissance began with a literal interpretation of moral relativism: Man is the measure of all things.
本文就是从这两个微观和宏观层面对广告语言进行解读,并附以翔实的广告文案例子来佐证。
This article is from the two micro-and macro-level advertising language interpretation, each accompanied by a detailed example to support advertising' copy.
广告解读有着特殊的规律性,如果说文学艺术解读是以意义重建为主的话,那么广告解读中居于支配地位的则是相对确定性的“还原”。
The relatively certain"restoration") dominates the interpretation of the advertisement. The above four models above are by no means all reasonable; some and some is right while the rest is wrong.
第二个部分是网络广告呈现的消费文化观念的文本分析,运用符号学理论对选取的几个典型广告案例进行符号学解读。
The second part is the text analysis of the consumption culture conception presented in network advertisement through using symbol theory to analyze several typical cases.
第二个部分是网络广告呈现的消费文化观念的文本分析,运用符号学理论对选取的几个典型广告案例进行符号学解读。
The second part is the text analysis of the consumption culture conception presented in network advertisement through using symbol theory to analyze several typical cases.
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