无法分辨一些用户是真的反对行为广告还是坚持微软的默认设置,他们可能会忽略DNT信号继续进行。
Unable to tell whether someone really objects to behavioral ads or whether they are sticking with Microsoft's default, some may ignore a DNT signal and press on anyway.
在过去几周里,一场争论说明了这种精细的信息对于广告商的价值:广告商是否可以认为用户愿意被跟踪并投放行为广告?
In the past couple of weeks a quarrel has illustrated the value to advertisers of such fine-grained information: Should advertisers assume that people are happy to be tracked and sent behavioural ads?
想想“行为广告”吧。
行为广告的关联性显着增加。
雅虎说它将允许用户在其网站上关掉行为广告;微软对委员会质询还没有做出回应。
Yahoo has said it will allow users to turn off targeted advertising on its websites; Microsoft has yet to respond to the committee.
在线行为广告所引发的隐私问题可以通过有意义的,可执行的自律而有效地解决,对此委员会是审慎而又乐观的。
The Commission is cautiously optimistic that the privacy issues raised by online behavioral advertising can be effectively addressed through meaningful, enforceable self regulation.
Harniman表示,Kayak不会把这些数据用在行为广告上,也不会以匿名cookie信息的形式传播给第三方。
Harniman says Kayak does not use the data for behavioral advertising purposes, nor does it pass along anonymous cookie information to third parties.
译文:在过去几周里,一场争论说明了这种精细的信息对于广告商的价值:广告商是否可以认为用户愿意被跟踪并接收行为广告?
In the past couple of weeks a quarrel has illustrated the value to advertisers of such fine-grained information: Should advertisers assume that people are happy to be tracked and sent behavioral ads?
伯宁已经认识到,大量无休止的广告所产生的的力量把某些行为和习惯暗示联系在一起。
Berning have learned that there is power in tying certain behaviors to habitual cues through ruthless advertising.
他们通过观看广告参与进来,真正批判性地从消费者行为方面评估它,有时还参与初步研究。
They get involved by looking at advertising and really critically assessing the consumer behavior aspects of it and getting involved sometimes doing primary research.
这些行为包括占别人的座位、吃喝、分发广告以及不买票。
They include stealing others' seats, eating or drinking, handing out advertisements, and not paying for the tickets.
目前我在给本科二年级学生讲授消费者行为课程,我们研究涉及消费者行为的所有事情,尤其是消费者是如何在广告中呈现的。
Currently I teach consumer behavior to undergraduates in their second year and we look at all kinds of things in consumer behavior and particularly how consumers are presented in advertising.
该国的广告商们需要检点他们的行为。
他们通过观看广告参与进来并且真正带着批判性眼光评估该广告涉及的消费者行为,他们有时还参与做初步的研究。
They get involved by looking at advertising and really critically assessing the consumer behavior aspects of it and getting involved sometimes, doing primary research.
通过观察人们在网上搜索、点击和发言的内容,公司可以将“行为性”广告瞄准那些最有可能购买的人。
By watching what people search for, click on and say online, companies can aim "behavioural" ads at those most likely to buy.
让我们一起质问每一个从这些广告受益的当选官员,要么为这种行为辩护,要么加入我们一起阻止它。
Let's challenge every elected official who benefits from these ads to defend this practice or join us in stopping it.
这并不是一个学术问题:这家公司的未来取决于它掌握行为定向技巧的能力,即如何基于用户信息销售定制广告。
This isn't an academic problem; the company's future depends on its ability to master the art of behavioral targeting-selling customized advertising based on user profiles.
产品经理很想知道是否他们的促销电视广告活动产生回应到在线搜索他们品牌的行为会因此产生一些点击量。
Brand managers keen to see if their promotional TV AD campaigns result in echoed online activity searching for their brands (and possibly compared to their competition) can do so with a few clicks.
行为。广告网络根据用户过去的浏览行为,对其行为、兴趣以及如何回应广告中的相关产品或服务做出假设,并投放相关的广告。
Networks deliver advertising based on a user's past browsing behavior, making an assumption of behavior and interest and how that relates to the product or service being advertised.
由于多元媒体网络软件和较快网际网路的出现,现在有许多带有行为建立的游戏和广告的网站。
Because of multimedia Web software and faster Internet access, there are now lots of sites that mix habit-forming games with ads.
我是在教消费者行为学和广告的,但是我谈论最多的是广告和营销对我们人类有什么影响?
I teach consumer behavior and advertising, yet a lot of what I talk about is, How does all this advertising and marketing impact us as human beings?
简单的拔掉在放广告电视的插座的行为真的可以改变我们的生活。
The simple act of unplugging from TV commercials can completely change your perspective on this.
传统上一直以来我们把酒归到食品类,所以对厂商的一些酒水广告和夜间销售的不良行为没有进行严厉打击。
The beverage is technically classified as a foodstuff for now, an anomaly that has allowed producers to avoid a sweeping new crackdown on alcohol advertising and night-time sales.
在如今基于用户行为历史和习惯的展示型广告时代,这就是旅游营销人员的推广手段。
In this era of contextual and behavioral display advertising, that's how travel marketers roll.
作为网站内容制作者我对这种行为感到震惊,因为他们强行在我网站上插播的广告根本没有经过我的认可,并且我坚信其他人也会同意我的观点。
As a content creator I'm horrified that any page I create could be plastered with advertisements I don't approve of as I'm sure many others will be as well.
本地广告行为的CPM千人成本因为所具有的定位本质而受到广告商的高度重视。
CPM rates for local advertising command a significant premium from advertisers because of their more targeted nature.
然而,更令人担忧的是通过在网站上张贴虚假恶评以逼迫企业购买广告的行为。这种手段正被越来越多的网站使用。
More worrying, perhaps, is the growing use of fake negative comments by websites to pressure businesses into advertising with them.
在33个接受质询的公司中有超过12个说它们没有开展基于消费者互联网搜索和上网行为的定向广告。
More than a dozen of the 33 companies queried said they did not conduct targeted advertising based on consumers' Internet search or surfing activities.
全部的品牌绑架行为中,22%是在广告内容中加入了被拦截品牌的名称(高于2008年的17%)。
22 percent of all interception attempts contained the victim’s brand name in the content of the advertisement (up from 17 percent in 2008)
该系统启用了一个cookie——网络浏览器内置的一小块文本,在用户浏览通过AdSense计划显示广告的不同网站时,追踪其行为。
The system uses a cookie - a small piece of text that lives inside a web browser - to track users as they visit different websites that show ads through its AdSense programme.
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