很少有公司因为营销失误而陷入困境,更多的都是源于管理失策,但都往往嫁祸于营销。
Very few companies get in trouble because of marketing mistakes. They get in trouble because of management mistakes which management usually blames on marketing.
坏消息是酒店必须对营销和客户沟通、库存分销基础和人力资源管理进行规划。例如,你需要在2011年增加市场营销费用。
The bad news concerns the need for fresh investments in marketing and customer engagement, inventory distribution infrastructure and human capital i.e. the need to increase marketing budgets in 2011.
例如,很多酒店管理者都会执着于社会媒体和手机营销能为他们带来多少回报。如果你只是单独使用这两种营销手段,它们的ROI都不是十分显著。
For example, many hoteliers are struggling to justify returns from social and mobile marketing initiatives which rarely produce significant ROIs as stand-alone marketing formats.
管理咨询公司贝恩公司(Bain&Company)的市场营销专家Frederick Reichheld表示,大多数交叉营销的失败,是由于公司只考虑到下一期的损益表底线。
Frederick Reichheld, a marketing expert at management consultants Bain & Company, says that most cross-selling fails because companies think only of the next bottom line.
虽然2010年酒店管理者才逐渐开始把社会媒体和手机营销费用添加到他们的预算之中,但他们都希望能从这些新的营销渠道中获得更高的回报。
In 2010, we see that even though social media and mobile marketing only recently made their way into the hotel budget, hoteliers are expecting good results from these new marketing channels.
营销风险是由营销环境等因素的不确定变化带来的,营销风险衡量是营销风险管理的核心。
The marketing risk comes from the uncertainty of the marketing environment, and it's measure is the core of marketing risk management.
本文运用了管理学、营销学、品牌管理、战略管理、质量管理、银行信贷等理论对信用卡的市场营销情况进行了分析。
This article has analyzed the marketing status of credit card industry by employing the theories as management, marketing, brand management, strategic management and bank credit, etc.
我修过的课程有市场营销,营销原理,销售管理等。
The courses I completed are marketing, marketing principles, sales management and so on.
我修过的课程有市场营销、营销原理、销售管理等。
The courses I completed are marketing, marketing principles, sales management and so on.
构建完善的电力营销风险管理机制是营销工作的重要一环。
The construction of that perfect mechanism is the key link of power marketing.
为此,急需开发先进的市场营销分析工具和营销决策方法来提高企业营销管理和决策的科学化水平。
Thus, it is imperative to develop a series advanced analysis instruments of marketing and decisive methods to improve the scientific level of management and decision-making on enterprise marketing.
在企业物流运作上,应渗透营销思想,按照营销战略加强物流管理。
Enterprise logistics operation should permeate marketing thought, enhancing logistics management by marketing strategy.
我修过的课程有:市场营销、商业法、商务%英语、统计学、营销原理、销售管理、商品配销理论,经济学和心理学。
Thee courses I completed are marketing, business law, business English, statistics, marketing principles, sales management, distribution theory, economics and psychology.
我已修完的课程有:市场营销、商业法、商用英语、统计学、市场营销原理、销售管理、商品配销理论、经济学和心理学。
The courses I've completed are marketing, business law, business English, statistics, marketing principles, sales management, distribution theory, economics and psychology.
但目前企业对营销理论不能很好的掌握,缺乏营销管理的经验。
But at present some enterprises don't have a good grasp of marketing theory and lack of marketing and management experience.
管理经济学、管理学、经济法、市场营销、营销策划、市场调研、整合营销、国际市场营销、消费者行为分析。
Managerial Economics, Management, Business Law, Marketing, Marketing Planning, Market Survey and Prediction, Integral Marketing, International Marketing, Behavior Analysis of Consumers.
实现对大用户和趸售县的用电管理,为营销系统提供准确、可靠的抄表计费数据,以及为营销管理、电力需求侧管理提供有效的分析数据。
The system also realizes the electricity using management for big consumers and bulk sale counties and provides effective analyzing data for marketing management and electric power demand management.
首先,对营销管理理论及相关的营销分析理论进行了回顾和评判,提出了适合于具体公司营销诊断的理论。
Firstly, the dissertation reviews and criticizes the marketing management theory and relative marketing analysis theory, and puts forward marketing diagnosis theory for specific company.
从实施层面上提出了营销项目管理的概念,并对项目管理在营销全程和营销关键环节中的具体应用进行了阐述。
Put forward the concept of marketing project management from the implement level and elaborates on the specific apply of project management to the whole marketing process and the key marketing part.
给出营销的定义并讨论其核心概念。定义营销管理并比较五种不同的营销管理理念。
Be able to define marketing and discuss its core concepts. Be able to define marketing management and compare the five marketing management orientations.
为适应医疗市场竞争,医院特别是县市医院必须导入市场营销理念,健全市场营销管理体系,培育医疗营销新机制。
To adaptation hospital competition, the hospitals particularly the county hospitals should introduce marketing conception, improve marketing management and cultivate new medical marketing mechanism.
所以,葡萄酒企业的营销与营销管理具有一定的特殊性。
So the marketing and marketing management of grape wine enterprises have their specific characteristics.
营销形象反映的是房地产企业整个营销活动和管理过程的好坏。
The marketing image reflects the situation of the whole marketing activities and marketing management process of real estate enterprise.
目的认识和掌握特需医疗服务的营销策略、营销管理和营销效果评价体系。
Objective To understand and master the system for assessing the strategies, management and effect of special medical services marketing.
构建体育赛事吸引力结构有助于赛事管理(营销)者制定营销策略和有针对性地开展营销推广活动。
Building an attraction structure of the sports events contributes to making marketing strategies and targeted marketing promotions for management (marketing).
但是开放式基金管理公司缺乏对开放式基金的营销观念和营销策略。
But the management company of the open-funded funds lacks marketing idea and marketing tactics.
在此基础上对电力市场营销进行有针对性的管理,以保证电力市场营销模式的有序运作。
Carry on pointed management to the marketing of electric power on this basis, So as to ensure the operating of electric power marketing mode.
在此基础上对电力市场营销进行有针对性的管理,以保证电力市场营销模式的有序运作。
Carry on pointed management to the marketing of electric power on this basis, So as to ensure the operating of electric power marketing mode.
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