解释顾客关系管理及其策略。分析营销人员在未来将要面临的主要挑战。
Understand customer relationship management and strategies. Realize the major challenges facing marketers in the new "connected" millennium.
本文运用了理论分析和实证分析方法，旨在通过对营销人员的心理分析和对策解析，为企业管理营销人员提供行之有效的管理策略。
Applying the theoretical and empirical analysis, the thesis analyzes the psychology of marking staff in order to provide useful management strategy for marketing staff.
本文运用了理论分析和实证分析方法，旨在通过对营销人员的心理分析和对策解析，为企业管理营销人员提供行之有效的管理策略。
Applying the theoretical and empirical analysis, the thesis analyzes the psychology of marking staff in order to provide useful management strategy for marketing staff.
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