分销渠道是企业营销组合四大因素之一，而中间商是分销渠道上最重要的链接。
Retail Channel is one of the four factors of enterprises' marketing mix, and mid-businessman is the most important chain connection.
五是钢铁产品的营销渠道组合策略：主要阐述了中间商在产品营销中的重要作用以及怎样使中间商和钢厂得到双赢的策略。
Fifth one is the marketing channel tactics of iron and steel product. In this section mainly discussing the importance of the middleman and how to obtain win-win tactics.
传统的营销方式，将他们的产品是由厂商透过网络中间商。
The traditional way of marketing products is to move them from a manufacturer through a network of middlemen.
营销渠道指产品从制造者手中传至消费者手中所经过的各中间商连接起来形成的通道。
Marketing channels means the channel formed by products from the hands of manufacturer spread to the hands of consumers linking the various brokers.
主要探讨了企业在设计或改造现有的营销渠道时如何对中间商进行绩效评价的问题。
This paper mainly probes into the problem of how the enterprise to make evaluation of the performance of the middleman in the course of designing and reforming current marketing channel.
主要探讨了企业在设计或改造现有的营销渠道时如何对中间商进行绩效评价的问题。
This paper mainly probes into the problem of how the enterprise to make evaluation of the performance of the middleman in the course of designing and reforming current marketing channel.
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