绿色和平组织的Zeina Al-Hajj说，尽管苹果在加利福尼亚的反文化背景中形象鲜明，但苹果却是最糟糕跟风者之一。
Despite having an image steeped in California's counter-culture, Apple is one of the worst followers, says Zeina Al-Hajj of Greenpeace.
以下是苹果想要挽回它日益衰落的公众形象应当做的五件事。
Here are five things Apple should do to redeem its fast-fading public image.
对微软来说，这意味着虽然自己的广告支出远远多过苹果公司，但自己品牌形象却是由对手塑造的，令人难堪。
All this puts Microsoft in the awkward position of having its brand image defined by a rival-despite its own vast advertising budget, which towers above Apple's.
如果把一个苹果横着切开(露出中间的五星)，然后在镜子前借着烛光吃掉，你将来的配偶的形象就会出现在你身后。
If you slice an apple through the equator (to reveal the five-pointed star within) and then eat it by candlelight before a mirror, your future spouse will appear over your shoulder.
不管是苹果，微软或是奔迈，为了创造一个专业的公众形象，都可能要花费数百万美元。
An Apple or a Microsoft or a Palm may spend millions to create a certain public image of professionalism.
亚当的苹果也被称为喉结，它位于人体甲状腺的右上方，因此喉结又被形象的成为甲状软骨。
Also known as the laryngeal prominence, the Adam's apple sits right on top of the thyroid gland, so the area is fittingly called the thyroid cartilage.
这类人就是孔雀，他们特别在意自己的形象。 他们喜欢喝瓶装啤酒或者苹果酒。
This "peacock" is conscious of his image and will drink a bottled beer, orcider.
iPad背后的苹果标志用黑色的真是非常妥当，这个加利福尼亚州丘珀蒂诺市的公司形象最近抹上了一层相当险恶的色彩。
It's appropriate that the Apple logo on the iPad is black. The Cupertino, California, company's image is taking on some awfully sinister tones lately.
GardnerDesign公司的负责人比尔·加德纳(Bill Gardner)说：“透过彩虹苹果的形象，你几乎能感受到70年代和80年代的变迁。”
"You can almost feel the '70s and' 80s taking place when you take a look at that rainbow apple," says Bill Gardner, principal of Gardner Design.
最近绝密电话模型被泄露，iPhone4用户举报天线有问题，这些都一定程度上的影响了苹果的保密形象。
Recent troubles like the leak of a secret phone prototype and the antenna problems reported by some owners of the iPhone 4 have chipped away at that image somewhat.
作为公司的“形象代言人”，他代表了苹果公司致力于为高端科技和时尚设计奉献的形象。
As the face of the company, he represents Apple's dedication to high-end technology and fashionable design.
苹果公司作为“移动设备”公司的形象已经深入人心。
The company has already acknowledged that it’s now a “mobile devices” company.
苹果公司作为“移动设备”公司的形象已经深入人心。
The company has already acknowledged that it's now a “mobile devices” company.
他说的没错，唯一的例外是苹果最终放弃以自身形象重塑Hulu品牌，不过苹果肯定会这样做。
Which is true, but only if Apple doesn't eventually rebrand Hulu in its own image, which it eventually would.
还有一个习俗是对着镜子吃苹果，以召唤灵魂伴侣的形象，让他或她在结束前请求吃那最后一口。
Another tradition involved eating an apple in front of a mirror to conjure the image of one's soul mate, just in time for him or her to ask for the last bite.
耍酷类：这类人是典型的“孔雀”，很注意形象，爱喝瓶装啤酒或者苹果汁。
The Jack the Lad : This " peacock " is conscious of his image and will drink a bottled beer, or cider.
但是，正如它的立场，苹果的形象，忠诚度和市场占有率。
But, as it stands, Apple has the image, the loyalty, and the market share.
如果把一个苹果横着切开（露出中间的五星），然后在镜子前借着烛光吃掉，你将来的配偶的形象就会出现在你身后。（怎么感觉有点恐怖~~）
If you slice an apple through the equator (to reveal the five-pointed star within) and then eat it by candlelight before a mirror, your future spouse will appear over your shoulder.
这里银苹果金苹果具体指，身体和灵魂魔法上的象征， 是古时天堂的一种形象。
Here, the gold and silver apples are specifically alchemical symbols of body and soul, and a kind of mystical image of earthly paradise.
我那限量版的运动鞋、昂贵的名牌钱包、最新款的苹果电脑，我曾认为它们很清楚地为我传递出一个进取、有创意又酷的形象。
With my limited-edition trainers, luxury brand wallet and top-of-the-range Mac computer, the message of who I thought I was spelled out: progressive, creative and cool.
我那限量版的运动鞋、昂贵的名牌钱包、最新款的苹果电脑，我曾认为它们很清楚地为我传递出一个进取、有创意又酷的形象。
With my limited-edition trainers, luxury brand wallet and top-of-the-range Mac computer, the message of who I thought I was spelled out: progressive, creative and cool.
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