本文探讨了英语广告语言中的仿拟现象及汉译策略。
This paper discusses the language of English advertising copy to phenomenon and Chinese translation strategy.
本文运用韩礼德的功能语法理论对交互式英语广告语言的人际功能进行了研究。
This paper focuses on the interpersonal function of the language in interactive English ads.
因此对英语广告语言系统、全面地研究，可以提高对广告的理解，构想出成功的英语广告。
So thorough and theoretical studies on language features of English advertising helps improve both the understanding and designing of successful advertisements.
分析英语广告语言中映射的读者消费心理，有助于进一步认识英语语言在广告这种特殊文体中的应用技巧。
Analysis of readers consuming psychology reflected in English language helps to further understand application skills of English language in this special style.
本文从大量的英语广告实例入手，探讨英语广告语言的词汇、句式和修辞等三大特点，并从语用学的角度对英语广告语言的语用基础进行分析。
This paper aims at a study and analysis of three main characteristics of English advertising language from the perspective of pragmatics, based on a large quantity of English advertisements.
广告英语运用各种语音手段创造广告语言的音乐美。
Various English phonetic means are used to create the beauty of music in advertising English.
本文首先从词法、句法和修辞三个层面对英语广告语篇的语言特色进行了探讨。
First of all, a discussion of the major linguistic features of English advertising texts is conducted from three perspectives: lexical, syntactic and rhetorical aspects.
英语广告语体是一种英语语言的功能变体。
The language of an advertisement is one of the functional varieties of the English language.
本文着重分析英语广告语篇的语言艺术特征与技巧在语用原则和消费者心理上的体现。
This paper mainly gives an analytical account of the presentation of linguistic features and artistic techniques in English advertising texts from pragmatic principles and consumers' psychology.
本文探讨英语广告的语言特点，以便我们能欣赏并写出更好的英语广告语篇。
This thesis makes an attempt to explore the language characteristics of English advertisements so that we may be able to appreciate and write English advertising texts better.
这些研究结果对提高印刷广告制作质量以及读者英语印刷广告语言的欣赏能力无疑大有帮助。
These findings will surely work to better the quality of advertising-writing and to improve the advertising lovers 'ability of appreciating the language of English press advertising.
“英语广告”和“广告英语”是对广告语言的两种不同看法和研究方向。
English advertisement and advertising English are two different approaches to study language for advertising.
英语化妆品广告语言，和其它任何一门专业英语语言一样，有着自己很独特的用词特点。
Cosmetics advertising language, like all other forms of English language for special purpose, has developed several special characteristics.
而作为英语广告重要组成部分的广告语言文字—广告英语，除了具有英语语言的一般特点外，还有其显著的特色，而这显著的特色正恰恰表现在它的词汇方面。
And as an important part of advertising languages, the advertising English gets its own unique features besides the common features. These features focus on the lexical aspects.
第四章结合了第三章的观点，通过具体英语广告实例对标题中的用词、句子结构、称谓模式、修辞格进行了阐述，分析了广告语言对广告效果的影响；
The fourth chapter combines the viewpoints from the previous chapter third and explores the effect of the advertising English as a whole advertising process.
第四章结合了第三章的观点，通过具体英语广告实例对标题中的用词、句子结构、称谓模式、修辞格进行了阐述，分析了广告语言对广告效果的影响；
The fourth chapter combines the viewpoints from the previous chapter third and explores the effect of the advertising English as a whole advertising process.
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