而品牌管理可能跨多个部门和区域。
And brand management may span multiple divisions and geographies.
而品牌是一种产品受到关注的方式。
而品牌可信度又是品牌最重要的特征。
而品牌是符号，是浓缩着企业各种信息的符号。
Brand is the symbol which is concentrated all kinds of enterprise information.
产品可以被竞争者模仿，而品牌却是独一无二的；
而品牌的作用在一定程度上满足了消费者这一心理需求。
And the role of brands to some extent to meet the psychological needs of consumers.
核心标志可以分为任何它的一个七种颜色使它保持灵活，而品牌。
The core logo can be split into any one of it's seven colours allowing it to remain flexible whilst on brand.
而品牌延伸是指企业借助现有的品牌进入新的业务领域或推出新产品。
Brand extension means the new business field an enterprise enters or new product the enterprise presents on the basis of the current brand.
品牌战略是市场营销战略的重要组成部分，而品牌名称属于品牌战略。
Brand name is included in branding strategy. While branding strategy is a major issue in marketing strategy.
而品牌文化是进行品牌开发的核心，是决定品牌产品开发成败的关键。
But the brand culture is the core that carries on the brand development, is the key that decides the brand product development success or failure.
而品牌资产和营销组合之间的关系已经成为品牌资产研究的重要课题。
The relationship between brand equity and marketing combination has become an important research subject of the brand equity.
而品牌象征效用对品牌忠诚度的正向作用显著，但对溢价支付意愿的影响不显著；
The impact of brand sybomic utility on brand loyalty is notable, but the impact on purchase intention of premium cannot be observed.
发现，产品制造国对品质评价具有显著影响，而品牌来源国则对购买意向产生显著作用。
The results indicated that Made-in Country affected product evaluation significantly, but Country of brand influenced purchase intention.
参考价格是消费者价格判断的重要依据，而品牌忠诚对消费者的购买行为也有着显著影响。
The study results show that brand equity has significant effects on the formation of reference price.
把劳力士的表芯换成石英驱动的可能让它的准确度提高一点点，但毁掉了这个而品牌的奢侈品形象。
Swapping out the guts of a Rolex for a quartz movement might improve its accuracy a bit, but destroy the brand's luxury image.
而品牌管理能够提高企业的市场竞争力、提高产品质量和企业形象，是企业进行经营时的必要管理战略。
Brand management can improve the market competitiveness of enterprises, and improve their product quality and corporate image, which is the necessary management strategy in enterprises 'operation.
各乳品企业从现在到未来相当一段时间内都将面临着激烈的市场竞争，而品牌将是这场竞争中最有效的利器。
The dairy enterprises from now to the future for a considerable period of time will be faced with fierce market competition, and the brand will be competitive in the most effective weapon.
顾客的信任对于一种产品来说是关键的第一步，而品牌的作用就在于提升这一步，将信任的杠杆压向品牌这一边。
Trust is a critical first step and brands aim to accelerate that step leveraging the implied promise of the brand.
比如说，人们总是照例般地对某品牌表现出强烈的喜好，而品牌未知的情况下，他们却分不出该品牌和对手品牌的区别。
For instance, people routinely express a strong liking for a brand that they are unable to tell apart from rivals in blind tests.
而品牌赛事除了拥有一般性体育赛事的特性以外，还具有其更为显著的特质，具有强大生命力，能比一般体育赛事带来更大效益。
Brand sport event in addition to general sports events have the characteristics, it also has its more obvious characteristics, with a strong vitality, more than general sports bring greater benefit.
在这样一个新品牌随时出现，而品牌内涵却只是昙花一现的时代，能加入一支历史悠久的团队，总是令人高兴的事。而且，这个团队是我待过的规模最大的一个。
It's a joy in this world of insta-brands and perishable content to be associated with a legacy and current team that is bigger than I'll ever be.
我们可以通过把这个品牌推向其他领域而创造出巨大的附加价值。
We can create significant added value by pushing the brand into other areas.
医生有时开比较便宜的非注册商标的药品，而不开比较昂贵的品牌药。
Doctors sometimes prescribe cheaper generic drugs instead of more expensive brand names.
他们有可能获得其他成员的关注，同时也会因为能得到这些品牌的赞助而感到荣耀。
It's possible for them to get attention from other members while reflecting a little glory onto the brands that sponsor them.
价格促销只能吸引一个品牌的长期或“忠诚”客户；人们很少会仅仅因为品牌价格降低而购买这个不熟悉的品牌。
A price promotion entices only a brand's long-term or "loyal" customers; people seldom buy an unfamiliar brand merely because the price is reduced.
顾客可以把任何品牌的鞋子带进阿迪达斯店，将其粉碎制成可替代能源，而不是当成垃圾烧掉。
Customers can bring shoes of any brand into an Adidas store to be shredded and turned into alternative fuels for energy creation instead of being burned as trash.
提供全球知名品牌和当地老字号的高楼大厦遍布平地，时髦而昂贵的商场也拔地而起。
High-rise buildings are marching across the flatlands, and swish malls are springing up, offering global favorites and local ones .
现在，华为、回力和李宁等中国品牌以高质量而闻名。
Now Chinese brands such as Huawei, HuiLi and LiNing are famous for their high quality.
顾客希望可以直接接触产品并与其他不同的品牌比较，而不是仅从柜台外侧有限的看看商品。
Consumers want to be able to touch products and compare different brands directly rather than being limited to looking at products from behind a counter.
顾客希望可以直接接触产品并与其他不同的品牌比较，而不是仅从柜台外侧有限的看看商品。
Consumers want to be able to touch products and compare different brands directly rather than being limited to looking at products from behind a counter.
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