网络购物环境和网络消费行为的特点使品牌对购物行为的影响比传统领域中的影响更大。
Brand plays a more important role in online shopping because of the characteristics of online environment and consumption behavior.
网络消费方式是由网络消费行为、网络消费意识、网络消费资料三个结构要素组成的稳定结构，三个结构要素之间存在着互为依存的功能耦合关系。
An Internet consumption pattern is a stable structure composed of three elements: the Internet consumption behavior, ideas regarding the Internet consumption and materials for Internet consumption.
以此为出发点，本文主要研究了网络体验消费行为和网络体验消费群体的特征。
Based on the consumer demands, this thesis mainly focuses on research of the behavior of cyberspace experiential consumption and the characteristics of cyberspace experiential consumers.
您好，这是一份关于中国网民旅游前期消费行为与互联网社交网络应用关系调查。
Hello, this survey is for researching the relationship between Chinese netizens' pre-travel consuming behavior and the Internet based social network applications.
游戏玩家们的消费行为和交易都是依靠网络来完成，享受到的服务也是非物质化的，当问题出现时，受害的往往是消费者。
The consumptive behavior of game players and trading is to rely on a network to finish, the service that enjoys also is dematerialize, when the problem appears, of fall victim often is consumer.
本文以淘宝为例，将提高网络顾客忠诚度的研究渗透到消费行为的各个阶段，通过分析各个阶段的影响因素，建立淘宝顾客忠诚度模型。
This paper takes the taobao for example, feeds the research of increasing network customer loyalty into each stage of consumer behavior.
第三部分以动漫和网络游戏为代表，运用格雷马斯方阵及其他理论工具，并结合实际消费者调查和企业访谈，对消费行为进行分析。
In the third part, the paper uses animation and online games as the representative to analyze consumer behavior with the Graemes' Structuralism Lineup and the consumer survey.
旅游地网络口碑的数量、类型及旅游产品体验的特性影响着潜在旅游者的购前评价，进而影响其消费行为。
This paper proposes that IWOM number and type and tourists' professional knowledge influence tourists' pre-purchasing evaluation to goods and services and further influence their consumer behavior.
旅游地网络口碑的数量、类型及旅游产品体验的特性影响着潜在旅游者的购前评价，进而影响其消费行为。
This paper proposes that IWOM number and type and tourists' professional knowledge influence tourists' pre-purchasing evaluation to goods and services and further influence their consumer behavior.
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