传播包括广告、公共关系、销售员销售、网络广告和公司与消费者之间的任何沟通。
Communications can include advertising, public relations, personal selling, viral advertising, and any form of communication between the firm and the consumer.
目前网络广告公司的生存现状是：按照传统广告的运作模式运用网络媒体于品牌的营销传播战略中。
At present, the survival of the network status of the company's ads are: the traditional mode of operation of the advertisement to use online media in the brand marketing communication strategies.
相对于电视广告、网络广告让人们“不得不接受”，户外广告恰巧是受众自愿、不经意、不占有时间的一种传播、渗透。
Relative to the television advertising, online advertising to let people have to accept, outdoor advertising happens to be voluntary, casual audience, possesses not propagation, penetration time.
网络广告之所以非常有效，某种意义上在于它传播广并且能精确定位。
Advertising on the Web is very effective in the sense that advertisers can reach great scale and do precision targeting.
然后从传播效果、经济效果和社会效果三个方面详细介绍了网络广告效果评估的内容指标；
Then it introduces the effectiveness measurement indexes from the three aspects of transmit effectiveness, economic effectiveness and social effectiveness.
然后从传播效果、经济效果和社会效果三个方面详细介绍了网络广告效果评估的内容指标；
Then it introduces the effectiveness measurement indexes from the three aspects of transmit effectiveness, economic effectiveness and social effectiveness.
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