对此,笔者运用企业战略管理、营销管理等方面的理论,利用已有的工作经历,提出了采用环境分析法(SWOT分析法),研究三航院竞争策略的设想。
So the author uses the method of environment analysis (SWOT) to make competitive strategies for THEIDI based on the theory of enterprise strategy management and marketing.
营销战略和策略研究与环境变化紧密相关。战略和策略分析必须从环境分析入手。
The research on marketing strategy and tactic is subjected to the changes of situations, so the analysis on strategy and tactic must begin with the analysis on situation.
营销战略和策略研究与环境变化紧密相关。战略和策略分析必须从环境分析入手。
The research on marketing strategy and tactic is subjected to the changes of situations, so the analysis on strategy and tactic must begin with the analysis on situation.
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