在许多大公司,管理人员直接参与策划广告。
In most large companies management is directly involved in planning the advertising.
文斯已下令星期三召开会议,讨论是撤回广告、重新策划广告还是坚持下去。
Vince has called a meeting for Wednesday to discuss whether to pull the ads and remake the ad campaign entirely or to stick with it.
在策划广告宣传活动时,你会发现有许多不同的手段让你将信息传达给目标受众。
There are lots of different ways to get your message across when you are putting together an AD campaign.
广告本身是一种文化现象,无论广告人在创作策划广告时,还是受众在接受广告信息中,无不渗透着传统文化的影响。
Advertising itself is a cultural phenomenon, both in creative advertising planning advertising or audience information in an AD, all permeated with the influence of traditional culture.
有,过去两年我一直在公司的公共关系部门工作,我曾策划了一系列的广告活动以及与艺术家、印刷工人的联系沟通事宜。
Sam: Yes, I have been working in the Public Relations Section of a company for the past two years. I plan the advertising campaigns and cooperate with artists and a typographer.
广告的策划和设计人员一直以来相信成功的广告必须是有聪明的创意,并能赢得观众情感上的共鸣。
The creators and designers of ads have long believed that a clever idea or emotional resonance drives an ad’s success.
市场营销可以策划一整套的广告方案投放在精选的本地刊物上以获得最大可能的市场认知率。
Marketing would be in selected local publications, to get the greatest possible market presence for a set advertising budget.
就像上边我举的例子,一个精心策划的广告如果放在CCTV播放,可能会失掉一大批大学生群体。
As the anecdote above shows, a well-crafted television advertisement on CCTV could miss university students entirely.
公司承诺:“名声广告策划的活动新颖,安排缜密,执行高效。”
The firm makes this promise: “Fame Advertising events are novel, planned meticulously, and executed with efficiency.”
哈瓦斯集团本身也开始向一些和广告也联系不是很紧密的领域拓展业务,它收购了一家英国的娱乐和项目策划公司Cake。
Havas, too, has branched out into an area not typically associated with advertising by acquiring Cake, a British entertainment and event-planning agency.
凯撒郭(Kaiser Kuo)是中国奥美(Ogilvy)广告公司的数字策划主管。 他说没有足够的带宽和数据存储空间来满足日益增长的需求。
There is not enough bandwidth or data-centre capacity to keep up with demand, says Kaiser Kuo, director for digital strategy at Ogilvy China, an advertising agency.
这一策划成为近年来最受欢迎的广告之一,赢得了众多奖项。
It became one of the most popular campaigns of recent years and won numerous awards.
有调查显示,超过半数的英国民众不认为气候变化会对他们造成影响。鉴于此,能源和气候变化司策划了此次极富感染力的广告。
The DECC came out with the hard-hitting message after research showed that more than half of the UK public think climate change will have no effect on them.
相信平面世界的广告宣传的管理者们在处理他们个人的风险时也是这样做的。对于商务策划师来说国界限制仍然是一个重要因素。
Managers who believe the hype of a flat world do so at their own risk. National borders still matter a lot for business strategists.
在人们开始策划对电视增加点击服务以前,电视广告早已大获成功,这哪里看得到半点点击的影子呢?
While people dream of adding clicks to TV, TV ads have been tremendously successful without the clicking option.
坎贝尔·爱华德公司曾经策划了汽车广告历史上具有里程碑意义的几个广告方案。
Campbell Ewald had created arguably some of the most memorable campaigns in automotive advertising history.
这家报纸还说这个广告是由一家新的广告公司CrispinPorter +Bogusky策划的,将使用广告语“窗口,不是墙”来强调人与理念的连接。
The paper said the ads, being developed by a new agency, Crispin Porter + Bogusky, will use a form of the phrase "Windows, Not Walls," and will stress connecting people and ideas.
其次,发现在房地产公司广告策划中存在的主要问题。
Secondly, the company found that advertising in the real estate planning , the main problems.
西丽娅:我主要做广告策划。
咨询与营销策划机构从事战略营销,广告,设计,公共关系,直接营销和促销。
Consulting and marketing planning agency engaged in strategic marketing, advertising, design, public relations, direct marketing and sales promotion.
主要经营网络游戏,广告策划、项目推广。
Mainly engaged in online games, advertising planning, project promotion.
随着体验经济时代的到来,广告创意与策划对美感表现的要求愈来愈迫切。
With the forthcoming of the Experience Economy, demands of aesthetic behavior, which from AD originality and planning, turn to be more and more urgent.
一些彻头彻尾错误的观念伴随着广告策划与写作,广告只是为了取悦卖方,忘记了买方的利益诉求。
Ads are planned and written with some utterly wrong conception. They are written to please the seller. The interest of the buyer are forgotten.
当南希·阿瑞克刚刚走出校门时,她从事的第一份全职工作是监督广告设计和策划一份小镇报纸。
WHEN Nancy Ahlrichs was fresh out of university, she landed her first full-time job, supervising the advertising design and layout of a small-town newspaper.
协助和参与市场部的广告宣传,市场推广和项目活动策划;
Cooperate with marketing department to plan and propagandize our projects and activities.
协助和参与市场部的广告宣传,市场推广和项目活动策划;
Cooperate with marketing department to plan and propagandize our projects and activities.
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