“竞争策略:产业及竞争对手分析方法”自由出版社,纽约,1980年,第二版;自由出版社,纽约和伦敦,1998年。
"Competitive Strategy: Techniques for Analysing Industries and Competitors", Free Press, New York, 1980; 2nd edn, Free Press, New York and London, 1998.
其研究的内容与方法包括:企业环境分析、价值链分析、战略管理成本分析、竞争对手分析、综合业绩评价等。
Its researching contents and methods contain a series of analyses on enterprises environment, value chains, strategic management cost, competitors, and comprehensive achievement.
方法:分析贫血药物市场潜力及消费者和竞争对手情况,并以SWOT分析法分析了该企业的整体市场营销环境。
METHODS:To analyze the situation of marketing potential of antanemics and conditions of consumers and opponents, and to analyse the market enviroment of this enterprise with SWOT method.
本文分析了投标报价策略,提出了投标报价取胜竞争对手的方法。
The strategy of bidding for building project was analyzed in this paper. The method to beat the competitors was given also.
将专利分析方法应用到企业竞争情报实践中,可以帮助企业识别竞争对手、掌握竞争对手的技术特点及实力,还可以帮助企业推断竞争对手的市场策略。
Applying patent analysis into practice of competitive intelligence will help corporation identify the competitors, know the technical strength of them, and even predict their marketing strategies.
通过SWOT分析方法,分析了民生银行福州分行业务市场竞争内部优势、劣势及外部机遇、威胁,确定了民生银行业务主要和潜在的竞争对手。
Through SWOT matrix analysis, I analyse inner Strength, Weakness, outer Opportunity and Thread of Minsheng Bank Fuzhou Branch, clarify its main and potential competitors.
在此基础上应用博弈论方法,分析了竞争对手投产策略对本项目的影响。
Further more, game theory is employed to take into account the impact of the competitors "strategies."
在此基础上应用博弈论方法,分析了竞争对手投产策略对本项目的影响。
Further more, game theory is employed to take into account the impact of the competitors "strategies."
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