福井威夫声称，本田已被迫推出了一些促销举措，但这在汽车行业中算是“最少的”。
Honda has had to offer some incentives but, claims Mr Fukui, they are "the least" in the industry.
福井威夫表示：“可以形容我们公司是‘扁平'的，这与其它日本企业形成了对照。”
“In contrast with other Japanese companies, our company can be described as flat, ” says Mr Fukui.
福井威夫表示：“如果我们能让美国消费者试驾的话，我肯定会卖得不错。”
“If we can get American customers to test-drive, I am sure it will go down well, ” he says.
福井威夫表示，这意味着尽管“已成为规模如此之大的企业，但仍要听取基层人员的意见。”
This, says Honda's boss, means in spite of “having become such a big company, to listen and accept what the floor guys say”.
本田汽车的福井威夫对所谓可充电油电混合动力车表示怀疑，认为它在环保上的优点太少。
Honda's Mr. Fukui expressed skepticism about a type of vehicle known as plug-in hybrid gasoline-electric vehicles, saying they offer too few environmental benefits.
福井威夫表示，即使是在丰田加大“普瑞斯“(Prius)”的北美推广力度之际，本田也在推销其“思域”(Civic)混合动力车，并称其为“一个伟大的增长机遇”。
Even as Toyota steps up marketing for its Prius hybrid in North America, Honda is promoting its Civic hybrid as “a great opportunity for growth”, says Mr Fukui.
福井威夫表示，即使是在丰田加大“普瑞斯“(Prius)”的北美推广力度之际，本田也在推销其“思域”(Civic)混合动力车，并称其为“一个伟大的增长机遇”。
Even as Toyota steps up marketing for its Prius hybrid in North America, Honda is promoting its Civic hybrid as “a great opportunity for growth”, says Mr Fukui.
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