广告是社会语用学的重要组成部分，对社会各行各业都产生重要影响。
Advertising is an important part of sociolinguistics which exerts significant impact on all walks of life.
而社会语用则反映了一个社会的民众文化素质及其道德修养和精神风貌。
Thus social pragmatics manifests demotic cultural qualities, moral attainments and spiritual features of a society.
社会语用学把语言看作一种社会现象，注重研究人们语言使用的社会环境。
Societal Pragmatics, which studies the social Settings of language use, regards language as a social phenomenon.
商标翻译作为直接为经济服务的手段，是社会语用学研究的一个重要课题。
Being a tool serving economy, the translation of trademark is a very important research problem in societal_pragmatics.
它本质上是一种翻译等效理论，目的在于在社会语用和语用语言两方面取得等效。
It is essentially an equivalent translation theory which aims at achieving equivalence both in sociopragmatics and pragmalinguistics.
本文列举了大量广告实例来阐述社会语用和语用语言等效以及语用失误的种种原因。
This thesis illustrates sociopragmatics and pragmalinguistics equivalence as well as the causes of pragmatic failure with a great number of examples.
高校网上“跳蚤市场”是一种特殊的交际形式，其销售语属于社会语用的一个组成部分。
The "flea market" on the college web is a special kind of communication. Its selling words belong to social language use.
有关儿童习得词汇的研究主要有三种理论假设：联想学习理论、制约原则论和社会语用理论。
As to the study of child language acquisition, there are there basic theories about how young children learn new words: associative theory, constraints theory and social-pragmatic theory.
本文从社会语言学的视角对英语委婉语进行了探讨，并主要论述了其主要类型和社会语用功能。
This article discusses the features, main types and socio-pragmatic functions of English euphemisms from a sociolinguistic perspective.
本文从社会语言学的视角对英语委婉语进行了探讨，并主要论述了其主要类型和社会语用功能。
This article discusses the features, main types and socio-pragmatic functions of English euphemisms from a...
会话分析研究的理论意义在于它把语言、人和社会结合起来，从交际语用的角度来探讨语言的功能。
Theoretical significances of conversation analysis lies in that it combines language with human and society, and it discusses the function of language from the view of communicative pragmatics.
通过会话分析，我们不仅可以揭示言语的交际、语用规律，而且还能阐明语言和人的关系、语言和社会的关系。
Through conversation analysis, we can not only reveal the pragmatic rules in communication, but also can expound the relationship between language and human, language and society.
对其结构的语言和语用分析表明，这两种形式本身都有两种理解，社会语境影响对它们的正确理解。
The linguistic and pragmatic analysis reveals that both forms have two understandings and the social context has affected their correct comprehension.
它与社会生活的激变和词义系统内部的调整密切相关，同时也和语用因素有着重要联系。
It reflects the changes of society and lexical system, and has close relation with pragmatic factors. There are two conditions of neology .
本文主要探讨文化注释与社会语言学、跨文化交际学和语用学的关系。
This paper discusses the relationships between cultural Note and Social Linguistics, Intercultural Communication and Pragmatics.
道歉作为一种言语行为，其实现模式在语用学和社会语言学领域一直成为研究的热门课题之一。
Apology, as one of the speech ACTS, its realization patterns have been the subject of extensive research in the fields of pragmatics and sociolinguistics.
称赞语是一种普遍的社会现象，恰到好处的使用它能拉近交际双方的距离，避免语用失误。
Praise is a universal social phenomena. Tactful applying it can shorten the distance of communicator, and avoid pragmatic failure.
其实，文化因素只是造成语用失误的一个方面，除此之外还有认知，迁移，社会等诸多因素。
Actually, cultural discrepancy is only one of the factors that cause pragmatic failure. Apart from culture, there are many others including those of cognition, society and language transfer.
根据现有文献，沉默可以从很多理论视角来解读，包括语言学、社会学、民族志学、语用学和美学。
According to the available literature, silence can be interpreted with different theoretical approaches, from linguistics, sociology, ethnography to pragmatics and aesthetics.
就指导性翻译理论而言，人们提出了语义或语用功能对等，语言或文化顺应以及社会符号学等。
As for guiding translation theory, Functional Equivalence of Semantics or Pragmatics, Linguistic or Cultural Adaptation and Socio-semiotic Approach etc.
第三章从语用的角度分析了委婉语的社会功用。
The third chapter talks about the social functions of euphemism from the angle of pragmatics.
现有的研究文献对会话中的间接答语部分的衔接研究大都是从语用的、社会行为的或社会惯例的角度进行。
The present research on indirect responses was found to approach from the perspective of pragmatics or social act or social convention.
文章通过分析认为，是社会因素与语用因素一起导致了承载“妻子”义和“丈夫”义的形式产生了以上的特点。
It is this social parameter and the pragmatic factor that led to the diversity of word forms for WIFE and HUSBAND in the present Hmong-Mien languages.
在韩国这个具体的社会文化环境中，得体原则是韩国语十分重要的语用原则。
Taking Korean social and cultural circumstances into consideration, the principle of appropriateness is a very important pragmatic principle of Korean.
本文的标题表明，我们要在现有研究基础上从语用学和社会学的角度来重新解读交际中的沉默现象。
The title of the thesis suggests that the present research, on the basis of previous studies, revisits the interpretation of silence in human communication from pragmatic and social perspectives.
语言学的许多分支如社会语言学，话语分析，语用学等都从不同角度探讨语言变异现象。
Many branches of linguistics such as Discourse Analysis, Sociolinguistics, and Pragmatics analyze variety from different perspectives.
语境作为语言学、社会语言学、话语分析和语用学中的一个重要概念，它影响着话语产生和话语解释。
As a crucial concept in many areas, such as linguistics, socio-linguistics, discourse analysis and pragmatics, context exercises great influence on the production and interpretation of utterance.
语境作为语言学、社会语言学、话语分析和语用学中的一个重要概念，它影响着话语产生和话语解释。
As a crucial concept in many areas, such as linguistics, socio-linguistics, discourse analysis and pragmatics, context exercises great influence on the production and interpretation of utterance.
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