它们在做公益广告的同时也借此提高了企业的形象，向社会展示了企业的理念。
They are doing public service ads as well as to enhance the image of the enterprise, to the display of the concept of the enterprise.
这些都是由公益广告的社会性所决定的，使公益广告能很好的成为企业与社会公众沟通的渠道之一。
These are public service ads from the social nature of the decision to make public service ads can be a very good business and the public one of the channels of communication.
如何了解公益广告的创意策略，设计制作出让受众易于理解和接受、产生良好社会效果的公益广告呢？
How to understand the creative strategy for public service ads, designed to sell the audience easier to understand and accept that a good social effect of this public service ads?
公益事业是影响社会良心的平衡器，公益广告彰显其对人类良知的责任和对人类生存环境与质量的关怀。
The public welfare is the equalizer of social conscience, public service advertisements to highlight its responsibility for the conscience of mankind and the human environment and quality of care.
1942年，首次出现了公益广告这个类别，自那时起，广告委员会在我们这个不断变化的社会中扮演着越来越关键的角色。
Since creating the category of public service advertisements (PSAs) in 1942, the Ad Council has played an increasingly critical role in our changing society.
公益广告受众具有广泛性和复杂性的特点，在自我提升和社会关怀两方面产生对公益广告的需求。
They desire to receive public service advertising information based on the needs of self-improvement and concern for society.
公益广告的非商业性和社会公益的承载功能决定了公益广告中不能表现出太多商业性的色彩。
The non-commercial and social welfare of the corporate public service ads decided that it couldn't present too many commercial elements.
广告，尤其是公益广告能加强人们对社会的责任感，为社会创造了良好的氛围。
The adverts, especially public service ones can strengthen the public responsibility for the society as a whole, thus creating a good social atmosphere.
公益广告具有引导社会健康向上的积极作用，其社会文化功能正受到越来越多人的重视。
Public service advertisements are playing a positive role in social health and improvements. Therefore, their social and cultural functions are drawing more and more people's attentions.
公益广告是为公众利益服务的、以推广有利于社会的公益观念为目的的广告传播活动。
The purpose of public service advertisements (PSAs) is to promote the useful concept for the public interest. It is an activity of advertising communication.
公益广告是为公众利益服务的、以推广有利于社会的公益观念为目的的广告传播活动。
The purpose of public service advertisements (PSAs) is to promote the useful concept for the public interest. It is an activity of advertising communication.
应用推荐