品牌与消费者进行社交的第一步是在社交网络上创建个人档案页面，然后接受个人的“好友请求”。
The first step for brands to socialise with consumers is to start profile pages on social networks and then accept "friend requests" from individuals.
有今天的互联网和社交媒体，可以用很低廉的成本获得消费者试用和反馈数据。
Consumer testing and feedback can be achieved at low cost today with the Internet and social media.
这种讨论代表了一种新的企业2.0趋势，在社交科技领域中，一种消费者趋势最终会进入企业领域。
The discussion represents an emerging law of Enterprise 2.0 Inevitably, a consumer trend in the social technology space will start to seep into the business world.
社交媒体通常只被当作另一种营销渠道：很显然它不止如此，这这是一种截然不同的与消费者和客户进行交流的途径。
Social Mediasocial media is often viewed as just another marketing channel: it is of course so much more; it is a completely different approach to interacting with consumers and customers.
但同开源不同，社交媒体目前主要是消费者的舞台，对它开发利用的也只有企业。
But unlike open source, social media has thus far primarily been a consumer play and is only now being explored by enterprises.
毫无意外地，伟大的公司总是有好的广告公关，有效的利用社交媒体，这方面他们同样成功的利用了对消费者的深刻理解。
It's no accident that great companies often have great AD campaigns and use social media effectively-they are leveraging the same deep understanding of the consumer.
通过积极主动的聆听消费者在BBS和其他社交媒体的评论，公司将线上留言转变为在线客服问答的方式。
By actively listening to consumers on BBS and other social media sites during the recall, the company adjusted its online messaging to answer consumer questions.
由于社交媒体拥有庞大影响力和渗透作用，如果不能了解消费者对公司的线上评论，将成为一种商业风险。
Now, the penetration and impact of social media is such that failing to understand what consumers are saying about a company online has become a business risk.
一个在中国进行产品召回的案例，展现了企业如何使用社交方法来应对消费者的意见。
An example involving a nationwide consumer recall shows how companies should use social media and speak the language of consumers.
社交网也会对消费者行为产生深远的影响，从而驱使各家公司把大量营销预算转移到自己身上。
They will also have a profound influence on consumer behaviour, prompting firms to shift a hefty chunk of their marketing budgets in their direction.
比起公司，消费者在使用诸如博客、维基和社交网络等基于云的服务来协作就领先一步了。
Consumers have pulled ahead of companies in using cloud-based services that allow for better collaboration, such as blogs, wikis and social networks.
F我的消费：消费者的社交网络是如何最终变成产品和服务的。
F-ME: How consumers' social networks are literally turned into products and services.
他们一起创造了一个惊人的面对商务消费者的新摄影方法，其中包括一个详细摄影理念，当然还包括一个完全整合的数字化、社交媒体组件。
Together they've cooked up a startlingly new approach to commercial consumer photography, including a retail concept and, of course, a fully integrated digital and social media component.
这项行为可能会造成更多的消费者数据传向社交网络。
The move will likely provide the social network with more data about consumers, said Mr. Schafer.
戴尔公司组建了一支40人的团队，通过博客、社交论坛、第三方网站与消费者互动。
Dell has a dedicated team of around 40 people that interacts with consumers through its blogs, community forums and third-party sites.
鲍尔传媒出版集团开展的音乐消费者调查称，能够轻易地通过社交网站接触到明星降低了明星的吸引力，并会使粉丝们更容易对明星感到厌倦。
Easy access to stars through social networking websites has made them less appealing and increases the likelihood of followers getting bored, music consumer research by publishers Bauer Media said.
由于越来越多操作层面的工作都是直接通过网络或社交媒体与消费者进行互动，市场营销与其它功能之间的界线也越来越模糊。
The marketing lines have blurred with other functional areas as more operational job titles interact directly with consumers through the Internet or social media.
假设你的第一步是盲目地在每个社交网站注册，然后期待消费者蜂拥而至。
The assumed first step is to jump straight in, sign up for each and every social network and wait for the customers to come pouring in.
F评价：消费者如何从其社交网络(自动)接收越来越多的目标商品评价、推荐以及反馈。
F-RATED: How consumers will increasingly (and automatically) receive targeted ratings, recommendations and reviews from their social networks.
聪明的软件生产商会利用社交和职业社交网站，瞄准相应的员工消费者。
Smart software vendors will take advantage of social and professional networking sites to target suitable consumer-workers.
LivingSocial董事会成员蒂奇·萨维吉告诉时报记者说“我们的策略是利用网络的社交元素，并向消费者提供更大的价值”。
LivingSocial board member Tige Savage told the Times, "Our playbook is focused on using the social elements of the Web and delivering broader packages of value to consumers."
对于瑞恩·西克雷斯特(Ryan Seacrest) (Twitter粉丝数排名第七)这样的明星来说，社交媒体就是和消费者互动的另一个平台。
For stars like Ryan Seacrest, the no. 7 top tweeter, social media is just another platform to interact with the consumer.
越来越多的企业开始追踪Facebook和Twitter等社交媒体上的信息，以判断消费者的情绪，防止潜在的公关问题。
A growing number of businesses are tracking social-media outlets such as Facebook and Twitter to gauge consumer sentiment and avert potential public-relations problems.
理解消费者的社会生态系统-一个人扩展的家庭和庞大的社交网络-是相当必要的。
Understanding the consumer's social ecosystem-a person's extended household and larger social network-is essential.
但尼尔森对Twitter和其它社交网站如何打破品牌和消费者之间的沟通壁垒持乐观态度。
Nielsen, however, is also very positive about how Twitter and other social networks have broken down the feedback barriers between brands and consumers.
昨天研究机构Gf KNOP公布的一份调查显示，大部分消费者准备缩减一系列其热衷的社交活动开支，而只有五分之一的人认为无需缩减开支。
A GfK NOP survey out yesterday said that most consumers expected to be spending less on a range of popular activities and only a fifth of people thought that they would not be cutting back.
由于消费者们会在一些社交媒体上搜寻企业和产品的信息，衰退也会促使这类媒体的增长，比如博客和社交网站。
The downturn will also accelerate the use of social media, such as blogs and social-networking sites, by consumers looking for intelligence on firms and their products.
一种诱饵是确定消费者能够使用网络社区就他们自己选择的主题建立他们自己的社交网络，这样的话，该网站不是全部关于这家公司的，也与这些消费者有关。
One lure is to make sure consumers can use the online community to network among themselves on topics of their own choosing. That way the site isn't all about the company, it's also about them.
一种诱饵是确定消费者能够使用网络社区就他们自己选择的主题建立他们自己的社交网络，这样的话，该网站不是全部关于这家公司的，也与这些消费者有关。
One lure is to make sure consumers can use the online community to network among themselves on topics of their own choosing. That way the site isn't all about the company, it's also about them.
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