消费者营销的目标是大量的人口统计群体,主要通过大众传媒和零售商,而企业营销中买卖双方的谈判过程更加私人化。
While consumer marketing is aimed at large demographic groups through mass media and retailers, the negotiation process between the buyer and seller is more personal in business marketing.
我们提出了一种新的市场营销策略,我们要针对新的目标群体:那些30多岁,用着苹果笔记本,想过绿色生活,关心健康状况的消费者。
“We propose a new marketing strategy and target: the 30-something, health conscious consumer who probably owns an Apple laptop and is trying to live “green”.
消费者市场细分分析的目标是通过对比各个细分市场的规模,成熟度和可盈利性来确定公司的(全部或潜在)顾客中最具吸引力的群体。
The goal of customer segmentation analysis is to identify the most attractive segments of a company's customer base (existing or potential) by comparing the segments' size, growth and profitability.
基于参照群体影响理论,本次研究目标是考察消费者在奢侈品牌和大众品牌购买决策中,参照群体影响程度的差异。
According to reference group influence Theory, this study tests the differences in reference group influence between publicly and privately consumed products and luxury brand and mass-market brand.
谷歌公司已同意就为加拿大网络药店发布了以美国消费者为目标群体的广告支付5亿美元的罚款。
Google has agreed to pay 500 million U. S. dollars for running advertisements by online Canadian pharmacies targeting consumers in the U. S.
谷歌公司已同意就为加拿大网络药店发布了以美国消费者为目标群体的广告支付5亿美元的罚款。
Google has agreed to pay 500 million U. S. dollars for running advertisements by online Canadian pharmacies targeting consumers in the U. S.
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