请问病毒式营销老大在么！
病毒式营销"这个词儿一直流传了下来。
明智的病毒式营销会利用人的共同动机和行为。
Clever viral marketing plans take advantage of common human motivations.
但是这实际上只是蓝牙耳机商的病毒式的营销手段。
It has been widely forwarded and accepted as the real thing, but in fact it's just a viral marketing campaign by the maker of Bluetooth headsets.
病毒式营销策略的要素。
最有创造力的病毒式营销会利用别人的资源达到目的。
The most creative viral marketing plans use others' resources to get the word out.
我不得不承认，“病毒式营销”这个词儿有点儿攻击性。
但是在网络上，不论好坏，他一致被称为“病毒式营销。”
But on the Internet, for better or worse, it's called "viral marketing."
首先，我应该向大家解释一下口头营销和病毒式营销的区别。
First, I think it is important to distinguish between word of mouth marketing and viral distribution.
我只是在几个月前写了一篇有关病毒式营销的文章，仅此而已。
I wrote an article about viral marketing a few months ago, but that's all.
它的嵌入和分享的功能帮助人们制作了数以千记的病毒式视频。
Its embedding and sharing features helped make thousands of viral of videos.
大多数病毒式营销项目都赠送有价值的产品或服务来引起注意。
Most viral marketing programs give away valuable products or services to attract attention.
但是，合适的营销活动和病毒式的广告可能会提高人们的兴趣。
However, proper marketing campaigns and viral ads can help boost interest.
病毒式通信的理论有些深奥，我让Lippman据一些例子。
The theory of viral communications is a bit hard for the layman (this writer included) to grok, so I asked Lippman for some examples.
病毒式营销。
我在这里要重新定义什么是基于病毒式营销的网络服务。
I'd like to propose a new definition for what qualifies as a viral Internet service.
“我在网上找遍了病毒式营销，”他说，“出现的都是你的名字。”
"I've searched all over the Internet about viral marketing," he said, "and your name keeps showing up."
然而，通过以下论述我将告诉你这本书如何成为病毒式营销的典范？
Here's how the book itself is an example of viral marketing.
或多或少，所有的病毒式营销策略大体上都使用了以上列举的六条原则。
To one degree or another, all successful viral marketing strategies use most of the six principles outlined above.
很多青少年都喜欢并支持病毒式营销，因为这种方式常常有幽默有趣的内容。
Most teenagers enjoy and support viral marketing, as often it creates humorous and interesting content.
病毒式营销在网上大行其道的原因就在于即时通讯越来越容易，成本越来越低。
Viral marketing works famously on the Internet because instant communication has become so easy and inexpensive.
小型企业也能够开展获得病毒式传播的公益活动。不过这当然也不可能一蹴而就。
Small businesses can also create a cause campaign that will go viral, but it doesn't just happen overnight.
然而，“最喜欢和支持青少年的病毒式营销，因为它常常创造幽默和有趣的内容。”
However, "most teenagers enjoy and support viral marketing, as often it creates humorous and interesting content".
病毒式营销经典的案例要算首批免费电子邮件提供商之一hotmail.com。
The classic example of viral marketing is Hotmail.com, one of the first free Web-based e-mail services. The strategy is simple
几乎可以肯定这是一场病毒式市场营销活动，目的是在产品发布一到两周前逗弄大众。
It's almost certainly a viral marketing campaign teasing people ahead of some launch in a week or two.
你最好放弃往产品中添加病毒式广告或是以这种方式去传播一个产品的想法。
You're better off building the viral right into the product, creating a product that spreads because you designed it that way.
你拥有以下的质量越多，意味着你的视频能获得更大的提升。去病毒式你的视频吧。
The more of the below qualities you have, the higher the chances that your video will win ... and "go viral."
病毒式传播的视频可产生口碑和关注度……但并不是带来销售量的最佳途径。
Viral video is for generating buzz and awareness... but it's not the best way to generate sales.
这样的病毒式市场营销时常能引起极大的注意——特别是当他们这一事件一样挑起争论时。
These viral marketing campaigns get a lot of attention sometimes - especially when they stir up controversy like this.
这样的病毒式市场营销时常能引起极大的注意——特别是当他们这一事件一样挑起争论时。
These viral marketing campaigns get a lot of attention sometimes - especially when they stir up controversy like this.
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