整体品牌被提及的次数是否(衡重标准:正面意见高于负面意见)超过超级碗2000万美元电视广告花费的机会成本所带来的全部潜在价值?
Thethe overall brand mentions (weighted for positive sentiment overnegative) exceed that of total potential reach of an opportunity costof $20mm in superbowl TV ads?
他们可以购买价值数百万美元的电视广告——更糟糕的是,他们甚至根本就不用透露谁最终为这些广告付钱。
They can buy millions of dollars worth of TV ads - and worst of all, they don't even have to reveal who is actually paying for them.
他们可以购买价值数百万美元的电视广告——更糟糕的是,他们甚至根本就不用透露谁最终为这些广告付钱。
They can buy millions of dollars worth of TV ads -and worst of all, they don't even have to reveal who is actually paying for them.
市场研究公司ZenithOptimedia预计英国到2009年就可以达到这个比例,那时网络广告价值将会与电视广告基本持平。
But Britain will reach this point by 2009, predicts ZenithOptimedia, a market-research firm, at which point Internet advertising will be worth almost as much as television advertising.
他们可以购买价值数百万美元的电视广告——更糟糕的是,他们甚至根本就不用透露谁最终为这些广告付钱。
They can buy millions of dollars worth of TV ads – and worst of all, they don't even have to reveal who is actually paying for them.
电视广告的终极目标是实现销售额节节攀升,使品牌形象提升,品牌价值增值。
The ultimate objective of television advertisement is to make sales successful, brand image promoted and brand value increased.
电视广告的终极目标是实现销售额节节攀升,使品牌形象提升,品牌价值增值。
The ultimate objective of television advertisement is to make sales successful, brand image promoted and brand value increased.
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