你必须了解用户心理，才能创造出他们喜欢的产品。
本研究的实质就是对产品用户心理的一次探索和思考。
The research of this thesis is a searching and thinking of the consumer mentality.
但是这个复杂的部分对用户是不可见的，所以并没有增加用户心理模型的复杂度。
But the complex parts of the software are hidden from the user, and so do not add to the complexity of the users' mental models.
科学调研方法与分析，帮助我们洞察用户心理及行为，从中发掘新的用户需求。
Scientific user research and analysis uncover the key aspects of consumer behaviour. It would generate profound insights for new consumer expectation.
最后要说明的是，我们相信通过合理的开放式访谈完全能够了解用户心理模型的上述方面。
Ultimately, we believe that properly conducted open-ended interviews are quite capable of exploring these aspects of the user's mental model.
在理解用户心理的过程中，社交媒体提供了一种独特而又有效地方式，但它并不能面面俱到。
Social media provides a unique and valuable role in understanding consumers, but it cannot provide all the answers a company needs.
我们仍然可以在不破坏用户心理模型的情况下，为用户提供磁盘上另一份复制的所有好处。
We can still offer users all the advantages of that extra copy on disk without exploding their mental model.
用户不相信，或者至少不愿相信他们会犯错误，这是用户心理模型通常不包含错误的另外一种说法。
Users generally don't believe, or at least don't want to believe, that they make mistakes. This is another way of saying that the persona's mental model typically doesn't include error on his part.
用户不相信，或者至少不愿相信他们会犯错误，这是用户心理模型通常不包含错误的另外一种说法。
Users generally don't believe, or at least don't want to believe, that they make mistakes. This is another way of saying that the persona's mental model typically doesn't include error on his part.
尽管实用主义和产品的实际操作和功能相关，但享乐主义则和用户的心理幸福感相联系。
Whereas the pragmatic attributes relate to the practical usage and functions of the product, the hedonic attributes relate to the user’s psychological well-being.
这项研究的重要意义不只是反映了互联网用户的心理，也有可能提供了一种互联网用户如何传播信息的简单模型。
The importance of the research is not that it reveals the psychology of Internet users, but that it's possible to write down a simple model that captures how Internet users spread information.
Shirky定律是说，最有可能成功的社交软件都有一个被所有用户都认同的，极其简单的心理模型(mental model)。
Shirky's Law states that the social software most likely to succeed has "a brutally simple mental model... that's Shared by all users".
通过满足人性的基本心理需求，低成本地获得用户。
Low cost of customer acquisition by tapping into basic human psychological need.
与此同时，HP的发言人SheilaWatson女士说：“我们并不认为手提电脑散热拍是必须的，一些使用它们的用户可能是出于一种安慰心理。”
Meanwhile, Sheila Watson, a spokeswoman for Hewlett Packard, said that “while we don’t deem laptop cooling pads as necessary, some users may like to use them from a comfort perspective.”
公然把Facebook用户年龄限制降低到13岁以下会提前把儿童曝露于以他们年龄还无法承受的心理压力和公众目光。
Allowing the official Facebook user age to drop below 13 will expose children to emotional pressures and public scrutiny they can't yet handle.
当用户体验设计师们关注心理学时，他们就可以构建那些直接帮助人们改善生活的服务了。
With a focus on psychology, UX designers can build services that directly.
您将对数据进行格式设置和组合，然后在模型中呈现数据，这将使用户对问题领域产生清晰的心理图景。
This will involve reformatting and combining data to present it in a model that will give the user a clear mental picture of the problem domain.
其实，开发者做出的这个决定，隐含了一个心理模型，那就是一个系统由两部分组成，用户和软件。
There's an implicit mental model being used to make decisions here. It's a mental model of a system with two parts - the software and the user.
这些服务看到了劝导式设计的力量，却缺乏对于如何把心理学合理地应用在用户体验设计中的真正理解。
These services have seen the power of persuasive design, but lack a true understanding of how to properly apply psychology in UX design.
因此，这里是对所有健康2.0的公司们的一些信息 。如果你想真正了解人（而不是“用户”），那么就雇佣一些行为专家或者心理学家作为你的员工。
So here’s the message to all of you Health 2.0 startups — get some behavioral experts — psychologists — on staff if you want to really understand people (not “users”).
因此，这里是对所有健康2.0的公司们的一些信息。如果你想真正了解人(而不是“用户”)，那么就雇佣一些行为专家或者心理学家作为你的员工。
So here's the message to all of you Health 2.0 startups - get some behavioral experts - psychologists - on staff if you want to really understand people (not "users").
大部分设计师没有花时间去学习基本的心理学原则是怎么样影响他们网站用户的体验。心理学原则很多时候被认为是可有可无，或者过于复杂的。
Designers often don't take the time they should to learn about how basic psychological principles can effect the experience their visitors have on the sites they build.
可能把心理学应用于这个问题可以让用户懂得感激这些复杂的算法所做的事情。
Perhaps applying psychology to the problem can make people appreciate what these complex algorithms are doing.
以亚马逊为例，他们遇到的窘境是如何在用户使用并不舒适、也没有在电脑上那种心理安全感的情况下，刺激用户由访问向消费转化。
Just like Amazon, they're stuck with a difficult goal: convincing users to buy while away from the comfort and psychological security of their PC.
心理和情感激发是鼓励用户付诸行动一个的宝贵工具。
Psychological and emotional triggers are a valuable tool in influencing visitors to take the actions you want them to take.
手机用户有较好的付费使用业务的习惯和认知，而互联网搜索具有免费吃午餐的心理。
Cell phone users have a better pay to use business habits and cognition, and Internet search has free lunch psychology.
为了找到答案，他们花了半年多时间追踪了102000t witter用户，并且用心理学的标准方法分析了1亿2千9百万条“不超过140字”的用户围脖内容。
To find out, they tracked 102, 000 Twitter users over six months, analysing the 140-character-or-less text from 129 million of their tweets with standard techniques from psychology.
为了找到答案，他们花了半年多时间追踪了102000t witter用户，并且用心理学的标准方法分析了1亿2千9百万条“不超过140字”的用户围脖内容。
To find out, they tracked 102, 000 Twitter users over six months, analysing the 140-character-or-less text from 129 million of their tweets with standard techniques from psychology.
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