为什么我们总在洗澡时灵光一现？
You know how we always have those 'aha' moments in the shower?
当然有过忽然灵光一现的时候。
I have definitely had those moments where suddenly something snaps into place.
其实，每个广告人都有那灵光一现的时刻。
Instead, each advertiser has had its own little eureka moment.
你只需要指定一个很小的计划，灵光一现。
All you need is to set up a little plan and bring some light in.
他们往往认为，天才是灵光一现的产物。
They tend to believe that genius is the product of a divine spark.
或许这只是一个聪明的捕食者的灵光一现。
白日梦和“灵光一现”不会得到太大的尊重。
Daydreams and "the idea of the moment" won't get much respect.
这也是让达尔文灵光一现，想到了进化论的生物。
These are the creatures that provided Darwin with the flash of imagination that led to his theory of evolution.
在你最初的灵光一现后，你可能会想修改它们。
After your initial brainstorm, you may want to trim it down.
理想可能来自灵光一现，也可能需要长时间的努力。
Well this can come in a flash or take a good amount of time.
海尔锐迟说，他看到患者的一刹那，脑中灵光一现。
Helfrich says a light went off in his head as soon as he saw the patient.
他灵光一现，便说，我要让电脑进入寻常百姓家。
A light bulb goes off and he says, wow, I can put computers on every desktop.
所有最了不起的发明都有一个“灵光一现”的传奇时刻。
ALL the best inventions have a legendary "light bulb" moment.
难道他们是坐在一起，等着灵光一现或者是神奇的幸运魔法？
Did they sit around waiting for an inspirational flash or a mystic spell of luck?
在这样的情况下，发挥稳定比偶尔灵光一现的更可能获得奖励。
In this case consistency rather than occasional brilliance might be rewarded.
在你渐渐进入梦乡的时候，你却最容易产生灵光一现的聪明想法。
Just as you drift off is when you’re most likely to have that brilliant idea.
就像灵光一现，快得像是火花一闪，当你转头看他时他没有抬头——他在等。
It sparks in you, quick like the snip of a flint when you turn to see him with his head hung low - because he's waiting.
“这其实是最后一刻灵光一现的点子，以寻求一种方式来为看似平凡单纯的元素赋予价值，”库哈斯说。
"It was actually a last minute inspiration, to find a way to give value to a seemingly mundane and simple element," said Koolhaas.
在1941年，库诺工程公司起诉自动化设备公司一案中，最高法院认定发明是“创意天才的灵光一现”。
The last straw came in 1941, when the Supreme Court issued its “flash of creative genius” decision, in Cuno Engineering Corporation v. Automatic Devices Corporation.
理查德·詹姆斯(Richard James)出身于海军工程师，他的这个灵光一现的发明源于他的笨拙。
Naval engineer Richard James' flash of brilliance was spawned by clumsiness.
最大的问题就是：他们的创始人是如何处理这些想法的？难道他们是坐在一起，等着灵光一现或者是神奇的幸运魔法？
The big question is: How did their creators come up with these ideas? Did they sit around waiting for an inspirational flash or a mystic spell of luck?
当然，你也可能会有以下奇怪体会：列举出理由，衡量利弊，最后计算答案—突然，灵光一现，你意识到得到的是一个错误的答案。
And you may have had the following strange experience. You listed, you weighed, you calculated the answer — and, in a flash of insight, you realised it was the wrong one.
开发者应该了解的是，之所以默认的文件大小上限为4MB，并不是因为当时的设计人员灵光一现，而是为了避免潜在DOS攻击危险。
Developers should understand the default maximum file size of 4mb is done not randomly but intentionally to prevent denial of service attacks.
我灵光一现，既然这些叶子的形状这么好看，我又很喜欢它们漂亮的焦糖色，所以我想用它们来做一个花环的话，一定很适合挂在房子大门上。
It was instant inspiration! Up close, I loved the shape and caramel color of the leaves so I thought they would make a perfect wreath for our front door.
我灵光一现，既然这些叶子的形状这么好看，我又很喜欢它们漂亮的焦糖色，所以我想用它们来做一个花环的话，一定很适合挂在房子大门上。
It was instant inspiration! Up close, I loved the shape and caramel color of the leaves so I thought they would make a perfect wreath for our front door.
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