本文从心理学、消费者行为学、经济学等多角度研究了旅游者购物行为模式、购买决策过程以及其特点,最后分析了旅游购物新的发展趋势。
This paper examines the model of tourist shopping behaviors, purchase decision-making process and its characters from various angles, such as psychology, consumer behaviors and economics.
从理论研究来看,我国针对消费者对绿色食品购买行为的研究较少,且多以定性研究为主,实证分析偏少。
According to the theoretical study, there are a few studies on the consumers 'green Food purchase behavior in our country, but with more qualitative research, little empirical analysis.
对彩票业的消费需求行为进行了研究,用消费者效用函数模型分析了彩民购买彩票的这一看似不理性的行为。
The behavior of consumer demand for lottery has been researched. And the lottery purchasing action that seems unreasonable was analyzed with the use function of consumer.
本文首先对OTC的市场环境进行了深入的分析,并对OTC市场的消费者行为模式进行了细致的研究,即详细分析了消费者的购买过程及影响消费者购买行为的各项因素。
Firstly, the thesis makes a meticulous research on the OTC marketing environment as well as the consumer behavior model, which concerns the consumer's purchasing process and all the affect factors.
其次从消费者的角度研究了消费者的购买行为,并将购买新产品的潜在消费人群进行了归类分析。
Next studying consumer's purchase behavior from consumers Angle, and will purchase the new product the latent expense crowd to carry on the classification analysis.
为此应用数据挖掘相关技术对消费者的购买行为进行分析,以达到精准营销的。
So, with the result of achieving the purpose of precision marketing, we must apply data mining to analyze the purchasing power of consumers.
为此应用数据挖掘相关技术对消费者的购买行为进行分析,以达到精准营销的。
So, with the result of achieving the purpose of precision marketing, we must apply data mining to analyze the purchasing power of consumers.
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