参考价格是消费者价格判断的重要依据，而品牌忠诚对消费者的购买行为也有着显著影响。
The study results show that brand equity has significant effects on the formation of reference price.
众多的理论与实践研究都证明，消费者内心的价格标准——参考价格是决定其价格感知的核心因素。
This paper examines how consumer characteristics and the process by which consumerutilize multiple internal reference prices to evaluate the offer value.
文章以参考价格的研究文献为理论基础，在中国零售环境下针对家电产品研究了影响消费者参考价格形成的一些因素。
On the basis of the content of the theory, the paper keeps us well informed about the reference value of biology teaching, concerning the students, teaching and evulation.
文章以参考价格的研究文献为理论基础，在中国零售环境下针对家电产品研究了影响消费者参考价格形成的一些因素。
Then, it makes a review on the research work of the principle of clustering and reference price setting, and the impact of reference pricing on behavior of referrals in market and the final price.
文章以参考价格的研究文献为理论基础，在中国零售环境下针对家电产品研究了影响消费者参考价格形成的一些因素。
Then, it makes a review on the research work of the principle of clustering and reference price setting, and the impact of reference pricing on behavior of referrals in market and the final price.
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