决定消费者品牌忠诚度的关键往往是售后服务。
Frequently the after-sale services is the key which decide the brand loyalty for the customers.
通过调查分析，得出消费者品牌选择模型。
After investigation and research, a model of brand selection in consumption is presented.
我们期望消费者品牌的建立会带动在线广告的持续增长。
We expect consumer brand building continues to drive rapid online advertising growth.
但模仿店也限制了对于消费者品牌体验的控制能力。
But the imitation stores also limit the companies' ability to control the experience that consumers have with their brands.
品牌忠诚度是对消费者品牌忠诚的测量，依研究目的不同而有多种形式。
The measurement that it is loyal to consumer's brand that the loyalty of the brand is, with having various forms in accordance with the purpose of studying.
本文旨在梳理一套对于提升消费者品牌忠诚度行之有效的服装品牌管理模式。
This article aims to comb out a set of clothing brand management pattern, which could upgrade the consumer's brand loyalty effectively.
对于手机广告来说，广告时尚性对于消费者品牌偏好的正面影响是比较大的；
As to mobile product industry, the advertising-fashion influences much on brand preference positively.
减少消费者品牌转换行为，提高消费者品牌忠诚度成为企业亟需解决的问题。
How to reduce consumers 'brand switching behavior and improve consumers 'brand loyalty becomes an urgent problem that should to be solved.
确认消费者品牌识别，将其与消费者头脑中的产品类别或者消费需求联系起来。
Ensure identification of the brand with customers and an association of the brand in customers' minds with a specific product class or customer need.
在实证分析中，首先利用T检验验证了品牌延伸前后消费者品牌信任和品牌忠诚的变化。
In the empirical analysis, it firstly tests that the change of brand trust and brand loyalty before and after the brand extension by T-test.
依据结论，乳品企业可以对重要影响因素加大营销投入，合理配置资源以提高消费者品牌忠诚。
According to this conclusion, dairy enterprises should pay more attention to the important factors and collocate resources reasonably to improve consumer brand loyalty.
本文采用文献分析、访谈、问卷调查等研究方法，首次实证探讨消费者品牌依恋的内容结构及相关问题。
On the basis of literature review, interview and questionnaire survey, this dissertation takes the initiative to probe into the content structure of consumers' brand attachment and its related issues.
伴随着激烈的市场竞争，消费者品牌转换行为日趋频繁，迫使企业寻找影响消费者品牌忠诚的关键因素。
With increasing competition in the market, customer brand switching behavior becomes more and more frequent, which forces enterprises to look for the key factors that influence customer brand loyalty.
当前，与此相关的研究主要集中在消费者品牌忠诚领域，对于品牌忠诚的反面——品牌转换行为却较少。
At present, research in this area is mainly on brand loyalty. However, the opposite of brand loyalty-brand switching behavior has been paid little attention.
某些观察家对中国经济过旺一直心存疑虑，他们警告说，多数初次购买奢侈品的消费者品牌意识不高――因此回头率也低。
Some observers remain sceptical of the Chinese boom and warn that most new Chinese consumers have low levels of brand awareness—and therefore low brand loyalty.
31岁的科勒巴(Jeff Koleba)是曼哈顿一名消费者品牌经理，他说网上交友是一件颇为费时但却没什么回报的事情。
'Online dating is a lot of time for very little return,' says Jeff Koleba, 31, a Manhattan consumer-brand manager.
它也拥有自己的消费者品牌，比如VanHouten和VanLeer，它已经在苏黎世证券交易所上市，今年股票上涨了超过50%。
It also has its own consumer brands, like Van Houten and Van Leer. Listed on the Zurich stock exchange, its shares have soared more than 50 percent this year.
本文以北京市消费者为研究对象，对消费者品牌忠诚的影响因素进行了实证分析，得出了驱动品牌忠诚的若干因素，以期为企业做出正确的营销决策提供参考。
The pur-pose of this paper is to identify the brand loyalty driving factors and to help enterprises make their marketing strategy correctly by an empirical study.
品牌与消费者进行社交的第一步是在社交网络上创建个人档案页面，然后接受个人的“好友请求”。
The first step for brands to socialise with consumers is to start profile pages on social networks and then accept "friend requests" from individuals.
在选择购买产品和品牌时，越来越多的消费者开始关注可持续性。
When choosing what products to buy and which brands to buy from, more and more consumers are looking into sustainability.
这种劫持式媒体恰恰与免费媒体报道相反：某项资产或活动沦为了对某个品牌或产品发表负面言论的消费者、其他利益相关者或激进分子的“人质”。
Such hijacked media are the opposite of earned media: an asset or campaign becomes hostage to consumers, other stakeholders, or activists who make negative allegations about a brand or product.
该品牌对《纽约时报》表示，它的计划是用降低价格来消除库存，可以说是鼓励消费者购买并能随后不假思索地扔掉。
The brand told The New York Times that the plan was to reduce prices to move the stock, arguably encouraging consumers to buy and throw away with little thought.
中国市场研究集团董事总经理雷小山表示，最新的中国品牌不再以低价吸引消费者的眼球。
Shaun Rein, managing director of China Market Research Group, said that the latest Chinese brands no longer catch customers' eye by low price.
这些品牌鼓励注重时尚的消费者把衣服视为一次性的——意味着只能洗一两次（尽管他们并没有这样宣传），并且每隔几周就更新一次他们的衣柜。
These labels encourage style-conscious consumers to see clothes as disposable—meant to last only a wash or two (although they don't advertise that), and to renew their wardrobe every few weeks.
这些品牌鼓励注重时尚的消费者把衣服视为一次性的——意味着只能洗一两次（尽管他们并没有这样宣传），并且每隔几周就更新一次他们的衣柜。
These labels encourage style-conscious consumers to see clothes as disposable—meant to last only a wash or two (although they don't advertise that), and to renew their wardrobe every few weeks.
在对全球54个领先品牌的调查中，几乎所有品牌都表示，消费者越来越关心可持续的生活方式。
In a survey of 54 of the world's leading brands, almost all of them reported that consumers are showing increasing care about sustainable lifestyles.
一份报告指出，39%的消费者会从他们目前购买的品牌转向其他那些提供更清晰、更准确产品信息的品牌。
One report found that 39 percent of consumers would switch from the brands they currently buy to others that provide clearer, more accurate product information.
例如，当广告商创建一个品牌时，他们想要用这个品牌和它的形象来打动消费者。
When advertisers create a brand, for example, they want to impress consumers with the brand and its image.
例如，当广告商创建一个品牌时，他们想要用这个品牌和它的形象来打动消费者。
When advertisers create a brand, for example, they want to impress consumers with the brand and its image.
应用推荐