目前我在给本科二年级学生讲授消费者行为课程，我们研究涉及消费者行为的所有事情，尤其是消费者是如何在广告中呈现的。
Currently I teach consumer behavior to undergraduates in their second year and we look at all kinds of things in consumer behavior and particularly how consumers are presented in advertising.
此外，广告可以影响消费者的情绪，而这种情绪反过来又能影响消费者对产品的反应。
In addition, advertising can influence consumers' moods which, in turn, are capable of influencing consumer' reactions to products.
他们通过观看广告参与进来并且真正带着批判性眼光评估该广告涉及的消费者行为，他们有时还参与做初步的研究。
They get involved by looking at advertising and really critically assessing the consumer behavior aspects of it and getting involved sometimes, doing primary research.
可以认为，许多消费者对营销策略的不满源于不能将广告仅针对某一特定产品的可能买家。
It can be argued that much consumer dissatisfaction with marketing strategies arises from an inability to aim advertising at only the likely buyers of a given product.
最后一种广告媒介是直邮，即通过向消费者邮递资料来与客户沟通信息。
A final advertising medium is direct mail, which uses mailings to consumers to communicate a client's message.
越来越多的消费者通勤的距离越来越远，这也使得户外广告的效果更好。
More consumers travel longer distances to and from work, which also makes out-of-home advertising effective.
他们通过观看广告参与进来，真正批判性地从消费者行为方面评估它，有时还参与初步研究。
They get involved by looking at advertising and really critically assessing the consumer behavior aspects of it and getting involved sometimes doing primary research.
广告告诉消费者产品和服务的存在及其好处，并试图说服他们进行消费。
Advertising informs consumers about the existence and benefits of products and services and attempts to persuade them to buy them.
许多人指责广告是人们过度消费的根源。
Many people condemn advertisements as the root of over-consumption.
即使有可能进行推理活动，也不能保证消费者会遵循广告商提供的路径。
Even if inferential activity is likely, there is no guarantee that consumers will follow the path provided by the advertiser.
实施软销售的一种方法是提供信息，暗示广告商希望消费者得出的主要结论，但不明示结论本身。
One way to implement the soft-sell approach is to provide information that implies the main conclusions the advertiser wants the consumer to draw, but leave the conclusions themselves unstated.
怨恨和不信任往往会导致论证和反论证的结果，产生反效应，消费者会相信与广告主张截然相反的结论。
Resentment and distrust often lead to counterargumentation and to boomerang effects where consumers come to believe conclusions diametrically opposed to conclusions endorsed in advertising claims.
随着消费者越来越习惯于网上购物，广告商将设法打入这个市场。
As consumers become more comfortable with online shopping, advertisers will seek to reach this market.
你的广告必须能吸引注意力，激发消费者的兴趣，令人产生对你产品的欲望，并激励人们采取行动来购买你的产品。
Your ad must attract attention, stimulate consumers' interest, create a desire for your product, and motivate people to take action to buy your product.
例如，当广告商创建一个品牌时，他们想要用这个品牌和它的形象来打动消费者。
When advertisers create a brand, for example, they want to impress consumers with the brand and its image.
广告和包装是用来引起消费者好奇心的手段。
The advertisement and packaging are methods used to arouse consumers' curiosity.
在广告牌、报刊亭和公交候车亭上打广告，是让忙碌的消费者了解产品的有效方式。
Using billboards, newsstands, and bus shelters for advertising is an effective way of reaching these on-the-go consumers.
他的主要任务是帮助客户跟踪他们的网上消费，改善广告的效果。
His main role is to help clients track their online spending and improve their advertising efforts.
禁止烟草广告、促销和赞助可减少烟草消费。
Bans on tobacco advertising, promotion and sponsorship can reduce tobacco consumption.
一旦我们少看广告，消费也就自然而然地变少了。
When we reduce our exposure to advertising, it’s easier to spend less.
零售巨头也向数千其它企业出售这一信息，以便其利用消费者特征进行广告制作和人口研究。
The retail giant also sell this information to thousands of other businesses, who use consumer profiles for advertising and demographic research.
在传统的媒体模式下，出版商免费(或几乎免费)为消费者提供产品，广告客户为此埋单。
In the traditional media model, a publisher provides a product free (or nearly free) to consumers, and advertisers pay to ride along.
这项技术也会有助于销售商跟踪用户的消费习惯，以及投放折扣广告。
The technology would also help retailers keep track of customers’ spending habits and advertise special offers.
其他媒体也选择了单边的商业模式，消费者直接为没有广告的新闻和表演支付。
Others are now opting for a one-sided business model, without advertisers, where consumers pay directly for news and programmes.
消费者似乎对广告容忍度更低，付费也很低。
广告和社会暗示鼓动消费者吃了又吃。
广播网路和一些本地新闻机构提供免费的产品但对投放广告给消费者的广告商收费。
Broadcast networks and some local newspapers provide their wares free and charge advertisers for access to consumers.
广播网路和一些本地新闻机构提供免费的产品但对投放广告给消费者的广告商收费。
Broadcast networks and some local newspapers provide their wares free and charge advertisers for access to consumers.
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