没有人否认口碑拥有成就或毁灭一个新产品的强大力量，只要问问那些曾被消费者大肆抨击或赞扬的厂商，你自然就会明白。
There is no gainsaying the power of word of mouth to make or break a new product. Just ask those who have been on the receiving end of consumer brickbats or bouquets.
索尼曾经一段时间内在电器消费者中口碑相当不错，但是，目前这家公司已失去了它昔日的辉煌。
Sony was, at a time, the most well-known name in consumer electronics, but the company has lost its mojo.
然后，分析了网上口碑对消费者决策的影响。
Then, it analyzes the influences of online reputation on consumer's decision.
以合理的价格、优质的服务赢得了众多消费群体的良好口碑。
With reasonable price, quality service to win the good public praise of many consumer groups.
因此，把握低端传播，就要让产品的消费者和接触者向市场传播正面口碑。
As a result, grasp the spread of low-end, it is necessary to let the consumer products market and contacts to spread positive word-of-mouth.
具有消费认知风险大、信息来源靠口碑、质量识别较困难以及品牌持有的稳定性高等特点。
This kind of consumption has its advanced features such as the high risk of consume perception, information source coming from word-of mouth and the difficulty of the quality recognizing.
有关调查表明，口碑传播在影响消费者态度及行为方面有显著的功效。
As is shown by some researches, word of mouth plays a significant role in influencing consumers' attitudes and behaviors.
因此，与品牌间的关系会对消费者的社会关系产生影响，口碑营销仍旧是品牌推行的一件利器。
The relationships with the brands, thus, have an impact on the social relationships of the consumer, and word-of-mouth discovery remains a powerful tool for brands.
最后，消费者口碑传播与重购意向呈显著正相关。
At last, there is a significantly positive correlation between the positive word-of-mouth and purchase intentions.
在十余年的精心经营下，秉承致力于“做美丽事业，妆点女人的美丽”，其在广大消费者中已有着良好的口碑。
We have careful managed for ten-plus years, in accordance with going in for "do beautiful business, to decorate women's beauty" that there are many consumers have a good reputation for it.
她说，“我们不是通过做广告，而是产品，我们的品牌通过消费者的口碑建立起来的。”
"Our way isn't to use advertising but to use the product," she says. "our brand will build itself up as consumers purchase our product."
女性消费者在口碑传播中具有自己的特点，她们更易于传播口碑并且口碑也易于影响她们的购买决策。
Holding their own unique characteristics during word-of-mouth, female consumers in general are more likely to engage in WOM, which also easily influences their purchasing decisions.
从网络口碑影响力的传导机制来看，网络口碑搜索主动性和信任是口碑影响消费者的重要中介变量。
From the view of conduct mechanism of the influence of online WOM, the "online WOM actively sough", and consumer trust are important mediators.
消费者转换品牌更多是受到口碑传播的影响，在促使消费者态度由否定、中立到肯定的转变过程中，口碑传播所起的作用则是广告的九倍。
The reason why consumer changes brands is more influenced by WOM than by advertisement. In the course of changing consumer's attitudes, the effect of WOM is nine times of the advertisements.
本文旨在研究网络社区中的口碑信息对消费者产生影响力的影响因素及其传导机制。
The purpose of this study is to research the influential factors and conduct mechanism of the influence of (WOM) in the virtual community.
消费者的口碑价值正日益受到企业的重视，有学者提出将口碑营销作为一种新的营销组合。
The value of word of mouth (WOM) is increasingly recognized by firms, and some scholars have proposed it as a new marketing mix.
2007年以来，CIC每个季度都会发布一份针对相关行业网络口碑研究的白皮书，从品牌和消费者角度解读每个行业的网络讨论热点。
Since 2007, CIC has been releasing IWOM white papers with a focus in a particular industry, which offer both brands and consumers insight into the online buzz surrounding each specific industry.
本文探讨了个人消费的潜在影响决定或隐瞒信息传播口碑中的信息流的市场。
This article explores the potential impact of individual consumer decisions to transmit or withhold word-of-mouth information on the flow of information in a market.
目前，以古典，神秘，个性为核心特色的百汇已经登录韩国、日本等国家并赢得了广大消费者良好的口碑。
Currently, classical, mysterious and personality are the core characteristics of Baihui which has already logged in Korea, Countries such as Japan and the vast number of consumers won good reputation.
口碑对消费者决策过程的重要影响得到了学者们和营销从业者们的关注。
The influence of WOM on consumers' decision process has been acknowledged by marketing researchers and practitioners.
企业通过为消费者提供良好的消费体验，鼓励引导他们传播有利于企业的口碑信息，从而获得持续的竞争优势。
Companies should provide wonderful consumption experience for customers, which can bring positive Word-of-Mouth to companies. In this way, companies will achieve sustainable competitive advantage.
旅游地网络口碑的数量、类型及旅游产品体验的特性影响着潜在旅游者的购前评价，进而影响其消费行为。
This paper proposes that IWOM number and type and tourists' professional knowledge influence tourists' pre-purchasing evaluation to goods and services and further influence their consumer behavior.
旅游地网络口碑的数量、类型及旅游产品体验的特性影响着潜在旅游者的购前评价，进而影响其消费行为。
This paper proposes that IWOM number and type and tourists' professional knowledge influence tourists' pre-purchasing evaluation to goods and services and further influence their consumer behavior.
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