第四章是对奢侈品消费动机研究方法和程序的介绍。
Chapter Four is about the methods and process of research on luxury consuming motivation.
研究人员发现消费行为后面有很多动机。
The researchers found several motivations behind consumer behavior.
研究人员将研究结果发表在《消费者研究杂志》上，他们认为，人们在餐馆或者实验室吃东西时有不同的动机。
The researchers, whose findings were published in the Journal of Consumer research, concluded that there are different motivations when we eat in a restaurant or a lab.
同样，还有传统炫耀性消费和“自我娱乐”，Ledbury研究所确立了富人消费的两个动机：显示鉴赏力及成为“最先尝试者”(Early - Adopter)。
As well as traditional conspicuous consumption and "self-treating", Ledbury Research identifies two other motives that are driving buying by the rich: connoisseurship and being an "early adopter".
基于这样的环境和背景，本文以消费者决策风格为细分基础，展开了针对大学生的奢侈品购买动机研究。
Considering such kind of situation, this dissertation is examining the university students 'luxury goods purchasing motivation based on the consumer decision-making style segmentation.
目前，理论界对于奢侈品消费的研究集中在概念、市场区隔、动机和品牌的研究。
The current studies about luxury consumption focused on conceptual research, market compartment, motivation of consumption and brand marketing.
本文的主旨是对中国“80后”消费者的奢侈品消费动机进行实证研究，构建其奢侈品消费动机维度族。
This article focuses on empirical research of motives of Chinese luxury consumers born in the 1980's, in order to gain luxury consuming measurement dimension.
本文的主旨是对中国“80后”消费者的奢侈品消费动机进行实证研究，构建其奢侈品消费动机维度族。
This article focuses on empirical research of motives of Chinese luxury consumers born in the 1980's, in order to gain luxury consuming measurement dimension.
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