法尔利先生的策略就是把福特的市场营销与广告结合起来。
Mr Farley's brief was to unify Ford's marketing and advertising.
这次在美国举行的嘉年华活动就是对法尔利先生营销战略的一次检验。
The launch of the Fiesta in America was a test of the Farley strategy.
法尔利先生的市场营销方法看起来帮助福特汽车加速进入了快车道。
And Mr Farley's methods seem to be helping Ford accelerate into the fast lane.
但法尔利指出,评选结果并不意味着“费城人令人讨厌”或“费城不值得一去”。
But Farley pointed out the results don't mean people in Philadelphia are ugly or the city is a bad place to visit.
法尔利先生发现客户对于品牌比较不关心---他说,“这要比客户不喜欢福特这个牌子更糟糕。”
Mr Farley found customers were indifferent to the brand—which, he says, “is worse than customers not liking Ford.”
正在来临的全球化的在线服务可以让福特汽车如虎添翼,也会帮助法尔利先生的营销战略保持良好运作。
The coming together of the world online could give Ford that advantage, provided the Farley strategy continues to run well.
穆拉利先生于2007年把法尔利先生从丰田汽车挖了过来,法尔利先生曾在丰田工作了17年,他喜欢使用游击战式的营销技巧。
Mr Mulally poached Mr Farley in 2007 from Toyota, where he had worked for 17 years, often using guerrilla-marketing techniques.
法尔利先生在使用在线广告营销手段的同时也在使用传统的媒体进行市场推广,但是他通过一个不同寻常的市场营销方式把两者结合了起来。
Mr Farley uses traditional media as well as online advertising, but combines both with unconventional marketing.
就像很多美国人不愿意放弃他们那耗油的SUV那样,法尔利将重点集中于推广小型车,能效高的车型,并且在全球范围内用相似的广告语来宣传。
As much as Americans seem reluctant to give up their petrol-guzzling SUVs, he concentrated on promoting small, fuel-efficient cars, with a similar message around the world to advertise them.
吉姆·法尔·利比其大多数的竞争对手要更早的认识到了网络对于汽车购买者们的重要性。
Earlier than most of his rivals, Jim Farley also understood how important the Internet was becoming to car buyers.
他驶向空无一人的皮卡·迪利大街,静静地穿过特拉法尔加广场,把车停在没了警卫的白金汉宫外面。
He drove down an empty Piccadilly, crossed Trafalgar Square in silence, and parked outside the unguarded Buckingham Palace.
但菲尔利的律师安东尼•法尔宗说:“我们认为‘正当使用’的规定保护了谢巴德这样做的权利。”
But Fairey's attorney, Anthony Falzone, said: "We believe fair use protects Shepard's right to do what he did here."
但菲尔利的律师安东尼•法尔宗说:“我们认为‘正当使用’的规定保护了谢巴德这样做的权利。”
But Fairey's attorney, Anthony Falzone, said: "We believe fair use protects Shepard's right to do what he did here."
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