但就像阿普肖在书中引用的诸多案例所说明的那样,诚实营销会给你带来诸如更高的客户忠诚度、更低的成本之类高回报。
But, as the numerous anecdotes and studies he quotes illustrate, relying on truth in your marketing can pay you back richly with greater customer loyalty, lower costs and other benefits.
举一些涉及品牌营销、执行能力和股东价值创造等方面的案例。
Some of the examples may include brand marketing, execution capability, creation of shareholders? Value, etc.
在一个案例中,Corensic的营销队伍注意到一位注册用户在网站上花了一小时找寻技术文档。
In one case, Corensic's marketing team noticed a registered user of their site spending close to an hour looking through technical documentation.
据《北京青年周刊》报道,IT领域著名博友Keso认为此活动的迅速传播是一起成功的病毒营销案例。
Beijing-based Youth Weekend reported that famous IT blogger Keso regarded this program's rapid spread as a successful virus marketing case.
Twitter提供的的这些案例都喜欢用一些生动的轶事和销售数字,而不喜欢用具体的营销策略来阐述。
The case studies offered up by Twitter prefer cute anecdotes and racy sales figures rather than any actual marketing strategies.
病毒式营销经典的案例要算首批免费电子邮件提供商之一hotmail.com。
The classic example of viral marketing is Hotmail.com, one of the first free Web-based e-mail services. The strategy is simple
这些资源可以提供基本的商业原则和案例,还可以提供一般的咨询建议,比如撰写商业计划书,直接邮递广告营销等。
These resources are helpful in conveying basic business principles and examples as well as providing general advice in areas such as writing a business plan or marketing by direct mail.
营销商们能够在顾客群体中建立有意义的区别进而进行细分—我们称之为“可操作的分割”的现象,不幸的是,像这样的容易操作的案例实在稀少。
Unfortunately, easy cases permitting marketers to establish meaningful differences among groups of customers and then to identify them-a phenomenon we call "actionable segmentation" - are rare.
至少,目前还没有听说过什么像样的成功的微信营销案例。
At least, not yet heard of any decent WeChat marketing case of success.
文章以华为公司作为案例研究对象,总结提炼出大客户价值营销的三步曲:价值识别,价值选择,价值提供。
Taking Huawei Corporation as the case research object, this paper summarizes the trilogy of key account value marketing: value recognition, value choice and value providing.
去年,Twitter启动了一项商业目标,目的是对使用Twitter作为社会媒体和市场营销工具的组织和公司进行案例分析。
Last year, Twitter launched a business destination which includes case studies of organizations and companies that have used Twitter as a social media and marketing tool.
哈根·达斯在已经成熟的冰激凌市场取得了高档次消费者的认可与欢迎,其“奢侈品”营销手段成为业内经典案例。
Haagen-Dazs ice cream in a mature market has achieved a high level of consumer recognition and welcome, the "luxury" marketing tool to become the industry classic case.
第五章是结合案例讨论中国中高端白酒的营销策略。
Chapter five combines the case and discusses the advanced samshu marketing tactics in China.
Wildfire能够帮助任何一个大小的公益营销构建以及利用社会化媒体工具。在去年他们已经有了超过30 000个案例。
Wildfire is a service that allows companies of every size to easily build and launch social media campaigns, with over 30, 000 launched via the service last year.
如果你的工作重心是定义市场需求、分析商业案例、收集客户需求,那你就是在做营销。
If you think your job is to define market requirements, to define business cases, to collect customer requirements, Chances are you're thinking product marketing.
案例:沃尔玛为了进行宿舍营销活动,发布了相关的Facebook应用程序CharleneLipredicts opportunity和JohnBelliskeepinga watchfuleye。
Case Study: watch how Walmart's Dorm Room campaign is now deploying an application for Facebook, Charlene li predicts opportunity, and John Bell is keeping a watchful eye.
最后分析中国商业银行个人理财产品营销案例。
Finally, I analyze the Chinese commercial bank bank 's personal finance product marketing case.
法国“琉璃时空”工艺品店即是充分利用体验营销的典型案例。
The French "glazed space-time" crafts shop is to make full use of the experience marketing case.
在对4i组合的内容以及应用进行详细介绍后,结合案例分析网络环境下信息商品的营销策略。
After discussing the content of 4i mix and its application, the thesis analyzes the marketing mix of information commodity in network environment with case study.
本文的研究建立在市场营销基本原理基础上,并采用案例研究方法。
The study in the paper is based on the fundamental in marketing, and adopts case study.
影迷们称赞她神秘而优雅,而批评者说她只是“饥饿营销”的成功案例。
While her fans praise her mystery and grace, critics say she is just a product of successful "hunger marketing".
既使这是个全球议题,本书不但网罗全球案例,更与大中国及亚洲未来的营销趋势息息相关。
So, while this is a global topic, and this book contains information from markets around the world, it is particularly relevant to the future of marketing in greater China and Asia.
整合外贸网络营销,我们用案例说话!
Integration of foreign trade network marketing, we use the case to speak!
整合外贸网络营销,我们用案例说话!
Integration of foreign trade network marketing, we use the case to speak!
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