论述了企业要在激烈的市场竞争中赢得客户，提高核心竞争力，就必须关注客户的需要，建立完善的客户服务体系；同时指出，在营销过程中为了有效地与客户进行交流，还需要掌握一定的沟通技巧。
This paper expounds that in order to win clients and increase core competitiveness in market competition, enterprises must pay attention to demands of clients and establish client service system.
论述了企业要在激烈的市场竞争中赢得客户，提高核心竞争力，就必须关注客户的需要，建立完善的客户服务体系；同时指出，在营销过程中为了有效地与客户进行交流，还需要掌握一定的沟通技巧。
This paper expounds that in order to win clients and increase core competitiveness in market competition, enterprises must pay attention to demands of clients and establish client service system.
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