服务营销必须考虑服务的特殊性。
Services marketing must account for the unique nature of services.
这就是服务营销观念基本原理。
This is the concept of basic principles of marketing services.
服务质量管理是服务营销的核心内容。
The service quality management is core of service marketing.
企业社会责任；服务营销；海尔集团。
Corporate Social Responsibility, Service Marketing, Haier Group.
证券服务营销的实质和主流是关系营销。
The essence of security service marketing is relationship marketing (RM).
优质的服务是开展医疗服务营销的基础。
Knight service is a base of carrying out medical service marketing.
现代服务营销理论是以客户满意和客户忠诚为核心的。
Modern Service Marketing Management theory is taking the customer satisfaction and customer loyalty as a core.
营销学，特别是服务营销，消费者行为和营销渠道道。
Marketing, focuses on Service Marketing, Consumer Behavior and Marketing Channel.
目的探讨服务营销理念在无偿献血中的应用方法及效果。
Objective To evaluate the effect and method of services marketing concept in volunteer blood donation.
文章的第二部分，我们对服务营销的相关理论进行了梳理。
In the second part of the text, we introduce the correlative theory of service marketing.
第三章对保险服务营销管理的市场机会各因素进行了分析。
In chapter three, every factor of the marketing chance to insurance service marketing management has been analyzed.
本文针对全球服务营销战略中的服务定制化问题展开研究。
This article discusses the service customization of the global service marketing strategy.
通过媒体宣传，突显学科优势，是医疗服务营销的重要形式。
It is an important form of medical service marketing to give prominence to subjects advantages by media publicizing.
有形展示与服务过程策略是服务营销组合策略的重要组成部分。
Physical evidence strategy and process strategy are parts of service marketing mix strategy.
本文研究的对象是大型律师事务所的专业化经营和服务营销问题。
The researching object of this thesis is operation specialization and service marketing for a large-scale law firm.
适时地制定或调整服务营销策略是目前我国航运企业的必然选择。
Shipping enterprises of our country must appoint or adjust their services marketing tactics in good time.
服务补救作为服务营销理论，已逐步应用到医院的服务实践中去。
Service recovery as a theory of services marketing has gradually been applied to hospital services.
第一章，论述服务营销的概念及特点，说明服务营销组合的七要素。
The first chapter introduces the classical service marketing theory and the seven factors of service marketing.
第四章运用市场营销组合理论分析了万路运业的服务营销组合策略。
Chapter four analyses the tactics of service marketing of Wanlu by means of marketing mix theory.
在医疗服务领域开展专业服务营销能够帮助解决服务利用下降的问题。
Marketing of professional service in medical service can help to solve the dropping of utilization of medical service.
市场专业化是个商业名词，意指将特定的商品或服务营销到某个市场区间。
Market specialization is a business term meaning the market segment to which a particular good or service is marketed.
在介绍服务营销概念的基础上，阐述了服务营销在医院经营中的重要性。
Based on the hospital marketing conception, the importance of marketing in hospital operation was discussed.
服务便利是服务营销领域的重要课题，也是影响消费者满意度的重要因素。
Service Convenience is an important subject in service marketing area and also a main factor that influences consumers' satisfaction.
在当前金融危机的大背景下，许多汽车品牌4s店开始实施服务营销战略。
In the current environment of financial crisis, many auto brand 4s stores start to implement services marketing strategy.
问卷内容包括对社区卫生服务营销服务的概念、方式、方法、作用的知晓情况。
We undertook the pretest and posttest about concepts, methods and functions of community health service marketing.
提供个性化信息产品，实行个性化营销是图书馆信息服务营销策略中重要手段。
Providing personalized information products and implementing personalized marketing are important means of library's information service marketing strategy.
提供个性化信息产品，实行个性化营销是图书馆信息服务营销策略中重要手段。
Providing personalized information products and implementing personalized marketing are important means of library's information service marketing strategy.
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