基于有形展示的视角，论文采用实证方法，研究饭店无形服务对宾客体验过程质量的影响。
So it is favored to take the intangible service embodied with tangible evidences, and to promote the experience of process quality for guests.
方法：阐述有形展示的概念及应用于药店服务工作中的意义，药店服务有形展示的类型及执行。
METHODS: the concept of the Physical Evidence and its signification, the types and practice of the Physical Evidence in pharmaceutical service were expounded.
有形展示与服务过程策略是服务营销组合策略的重要组成部分。
Physical evidence strategy and process strategy are parts of service marketing mix strategy.
有形展示与服务过程策略是服务营销组合策略的重要组成部分。
Physical evidence strategy and process strategy are parts of service marketing mix strategy.
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