同时本文将探讨企业实施体验营销的误区和星巴克体验营销背后给我们的启示。
This article will also explore the misunderstanding of the enterprises' implementation of experience marketing and the enlightenment of Starbucks experience marketing.
回到他认为是星巴克体验发源地的地方，确实会带来风险，尤其是如果公司没有达到意大利顾客的要求。
Coming back to the place he considers the taproot of the Starbucks experience does bring risks, especially if the company LLS flat with Italian customers.
回到他认为是星巴克体验发源地的地方，确实会带来风险，尤其是如果公司没有达到意大利顾客的要求。
Coming back to the place he considers the taproot of the Starbucks experience does bring risks, especially if the company falls flat with Italian customers.
但是，一年前他警告快速的增长已导致被称为“星巴克体验的淡化”，一些邻近地区每一到两个街区就有一家星巴克。
But a year ago he warned that its fast growth had led to what he called the watering down of the Starbucks experience. Some neighborhoods have a Starbucks on every block or two.
公司一直坚持对卓越质量和服务的承诺，遵循我们的指导原则，通过每一杯优质的咖啡为我们的顾客每天营造独特的“星巴克体验”。
The company aims to bring our customers the unique "Starbucks Experience" through every cup of quality coffee and good service.
工人体育馆北门外或是后海南面靠近莲花巷上那家星巴克周边地带，都是亲身体验这一独特文化景观的绝佳选择。
The best places are the North Gate of the Workers' Stadium on Gongti Bei Lu or at the south end of Houhai, next to the Starbucks on Lotus Lane, just off Pingan Dajie.
在星巴克这个无论是有形资产还是无形体验方面都在逐渐缩减的公司，HowardSchultz在讲述关于牛奶的故事。
At Starbucks (SBUX), a company diminished in ways both tangible and ineffable, Howard Schultz is telling a story about milk.
周一晚上，星巴克公司采用电话以及邮件的形式对林国童进行了恢复，并承诺将提高店内的服务质量，争取让顾客拥有愉快的消费体验。
On Monday night Lin received a call as well as an email from the company, promising that they would improve their service and provide better experience to customers.
星巴克为顾客提供的不仅仅是可口的咖啡，而且致力于顾客体验的建立。
What Starbucks provided to customer with is not simply coffee, but a spirally elevating customer experience and connection.
其次，本文将对广州星巴克企业体验营销的成功经验进行具体分析。
Next, this article will experience the marketing to Guangzhou Starbucks Enterprise the success experience to carry on the concrete analysis.
在一次头脑风暴中，我们拜访并观察了一些杰出的零售商，然后扪心自问，‘如果星巴克不存在，我们将会创造怎样的咖啡体验？’
During a brainstorming, we visit and observe some outstanding retailers, and then ask, ' if Starbucks does not exist, we will create what kind of experience?
当时，星巴克的同店销售滑坡，消费者排名下滑，舒尔茨坚称要重新强调品质管控和体验，可谓大胆之举。
Insisting on a return to quality and experience control was a bold act at a time when same-store sales had slipped and consumer ranking had dropped.
在致星巴克员工的一份备忘录中，舒尔茨为“星巴克的体验走下坡路”和“品牌的商业化”惋惜。
In a memo to Starbucks employees, he lamented the "watering-down of the Starbucks experience" and "commoditization of our brand.
星巴克咖啡是体验营销的杰出的代表，它出售的不是咖啡，而是人们对咖啡的体验。
Starbucks coffee is an outstanding representative of experience marketing, selling not coffee but people's experience on coffee.
星巴克是运用体验营销取得成功的典范，它出售的不是咖啡，而是人们对咖啡的体验。
Starbucks is a successful example of experience marketing, which does not sale but experience coffee.
在星巴克，咖啡只是一种载体，通过它，星巴克把一种独特的体验传送给顾客。
At starbucks, coffee is a kind of carrier, through it, starbucks took a unique experience transmitted to customers.
星巴克的价值主张之一是：星巴克出售的不是咖啡，而是人们对咖啡的体验。
Starbucks is one of the value proposition of starbucks coffee selling: coffee, but the experience.
星巴克咖啡对体验营销的运用一直是人们津津乐道的话题，星巴克也成为体验营销成功的典范。
Starbuck's using of Experience Marketing has always been a hot topic and thus make it an example of using Experience Marketing successfully.
星巴克咖啡对体验营销的运用一直是人们津津乐道的话题，星巴克也成为体验营销成功的典范。
Starbuck's using of Experience Marketing has always been a hot topic and thus make it an example of using Experience Marketing successfully.
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