• 易普索Google合作,针对搜寻广告对品牌知名度影响作整年度调查发现搜寻广告消费者的第一印象和不提示知名度都正面的影响

    Ipsos MediaCT and Google conducted a year-round search ads impact survey, finding search ads have a positive influence on consumers' top-of-mind and unaided awareness.

    youdao

  • 易普in noQuest透过眼球追踪(eye tracking)方式带您深入了解消费者阅读产品概念的历程,从中点出消费者行销人员产品概念的阅读差距。

    Ipsos InnoQuest leveraged eye tracking to understand how consumers read concepts and discuss the implications for when the marketer write product concepts.

    youdao

  • 易普in noQuest透过眼球追踪(eye tracking)方式带您深入了解消费者阅读产品概念的历程,从中点出消费者行销人员产品概念的阅读差距。

    Ipsos InnoQuest leveraged eye tracking to understand how consumers read concepts and discuss the implications for when the marketer write product concepts.

    youdao

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