易普索和Google合作,针对搜寻广告对品牌知名度影响作整年度的调查,发现搜寻广告对消费者的第一印象和不提示知名度都有正面的影响。
Ipsos MediaCT and Google conducted a year-round search ads impact survey, finding search ads have a positive influence on consumers' top-of-mind and unaided awareness.
易普索in noQuest透过眼球追踪(eye tracking)的方式带您深入了解消费者阅读产品概念的历程,从中点出消费者与行销人员对产品概念的阅读差距。
Ipsos InnoQuest leveraged eye tracking to understand how consumers read concepts and discuss the implications for when the marketer write product concepts.
易普索in noQuest透过眼球追踪(eye tracking)的方式带您深入了解消费者阅读产品概念的历程,从中点出消费者与行销人员对产品概念的阅读差距。
Ipsos InnoQuest leveraged eye tracking to understand how consumers read concepts and discuss the implications for when the marketer write product concepts.
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