同时初步探索了重庆都市旅游目的地品牌化及其品牌杠杆力的运用。
In addition, the paper discusses Chongqing tourist destination branding and the application of the power of brand's leverage.
然后系统阐述了旅游目的地品牌建设所涉及的定位、核心价值的构建以及品牌设计等问题。
Afterward this paper evaluated the establishment of tourist destination brand, involving brand positing, establishment of the key value of brand and brand designing, and so on.
旅游目的地品牌化是近年的热点研究问题，但是，到目前为止，旅游目的地品牌化内涵的界定一直缺乏一致性。
Tourism destination branding is a hot spot issue in recent years, but by now, definition of of tourism destination branding connotation lacks consistence.
随着旅游市场竞争的日益激烈、旅游者消费市场的成熟和品牌竞争时代的来临，构建旅游目的地品牌已经成为一种必然的趋势。
Along with the vigorous competition of tourism market, the coming era of brand competition, and maturity of tourists, building tourism destination brand is becoming an inevitable tendency.
大陆航空已重新设置起飞前的信息（包括最新的品牌资讯，更多旅行的相关报价，以及更多旅游目的地和线路的详情），并通过电子邮件自动发送给客户。
The airline redesigned its automated pre-flight messages to include updated branding elements, more relevant offers, and more details about the travel destination and itinerary.
红色旅游目的地营销应该综合运用品牌营销、网络营销、软营销、组合营销和协作营销等多种营销方法。
Such marketing modes can be adopted in marketing red tourism destinations: brand marketing, Internet marketing, soft marketing, cooperation marketing, etc.
对于游客，品牌是选择旅游目的地的重要导向；
For tourists, the choice of brand is an important tourist destination-oriented.
对于游客，品牌是选择旅游目的地的重要导向；
For tourists, the choice of brand is an important tourist destination-oriented.
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