第二部分，进行旅游定位和开发战略研究是形势的需要。
The second part, carries on the traveling localization and the development strategic research is the situation need.
很多其它旅游公司也正尝试在地理定位应用程序上做推广，但结果可能将与报告中的发现相冲突。
Many other travel companies, too, are experimenting with location-based apps and depending on the results, they may dissent from the study's findings.
西班牙旅游局有意利用社会媒体为西班牙打造崭新定位，突破西班牙“阳光与海滩”的传统形象。
The Spanish Institute of Tourism is looking to expand the image of Spain beyond a destination for the traditional "sun and beach" holiday by using social media.
消费者将可以期待，航空公司都使用移动条形码登机牌，酒店启用移动支付技术当场收取费用，以及在线旅行社推出移动定位的旅游促销活动。
Consumers can expect airlines that offer mobile barcode boarding passes, hotels offering mobile payments for on-site charges and OTAs launching geo-aware travel promotions.
旅游品牌定位的目的就是创造鲜明的个性和树立独特的形象，最终赢得市场客源。
The purpose of the orientation of the tourism brand is to create clear characteristics and special image, and attract tourists in the market .
Mobissimo- 定位为“旅游搜索引擎”，该网站查询了大量的旅游网站，允许用户很方便直接订购机票酒店。
Mobissimo- A “travel search engine” which queries a large amount of travel sites, allowing customers to quickly book trips which suit their needs as easily as possible.
更妙的是，网站将能在一天内被允许获取该访客在Facebook上的诸如品位和旅游偏好之类的公开信息，这意味着网站的内容和广告亦可据此加以定位。
Better still, the website is granted access for one day to the visitor's public information on Facebook, such as his tastes or travels, which means content and advertising can be targeted accordingly.
马斯特里赫特博览会的定位是一个大众展会，但人们却把赴会当作一次短途旅游了。
Maastricht is a destination fair; people regard it as an outing.
这项变化主要针对旅游公司和房产中介，他们利用谷歌地图向客户标示其感兴趣地点的定位。
The change is aimed at travel firms and real estate agents which use Google Maps to show customers a view of locations they are interested in.
依据肇庆旅游区形象设计的三条原则，肇庆旅游区形象定位设计体系由四种旅游感受、五种难忘事物组成。
According to the three principles of the image design in Zhaoqing Tourist Zone, its image design system is composed of four tourism senses and five kinds of unforgettable things.
以《桂林旅游高等专科学校学报》为例，分析高职高专学报的办刊定位问题。
Taking "journal of Guilin college of Tourism" as an example, the paper analyzes the positioning of college journals.
当前，关键问题是解决舟山旅游整体形象的定位以及策划与传播的思路。
At present, the crux of the matter is how to fix the orientation of the entire image of Zhoushan tourism as well as its planning and spread.
本文从旅游纪念品的定位、误区、开发等方面探讨了金华旅游纪念品开发之路。
The paper probes into the way of developing tourism souvenir in Jinhua from the aspects of fixed position, existed error-zone and future development.
然后系统阐述了旅游目的地品牌建设所涉及的定位、核心价值的构建以及品牌设计等问题。
Afterward this paper evaluated the establishment of tourist destination brand, involving brand positing, establishment of the key value of brand and brand designing, and so on.
第三部分在长春城市旅游文脉及受众调查分析的基础上，进行长春城市旅游形象定位。
The third part implements Changchun city tourism image positioning on the basis of the analysis of tourism placidity and crowd investigation.
旅游产业定位，在规划工作的实践中人们对它重视不够，也缺少行之有效的定位方法。
In the practice of plan, people consider tourism industry positioning as unimportant. They also lack effective positioning method.
第二，在问卷调查的基础上，对南京城市旅游形象进行定位：博爱之都，世界第一城垣；
Secondly, with the above analysis and questionnaire investigation, sets the position of city image of Nanjing: The Fraternity City, The Largest Walled City in the World.
挖掘旅游产品的文化价值，提高游客的让渡价值，进行“文化休闲”定位，走整体营销之路，是提高城市旅游竞争力的重要途径。
Digging into cultural value of tourism products, improving visitors' demisability value, positioning cultural leisure and marketing the whole is the way to improve the competence of urban tourism.
挖掘旅游产品的文化价值，提高游客的让渡价值，进行“文化休闲”定位，走整体营销之路，是提高城市旅游竞争力的重要途径。
Digging into cultural value of tourism products, improving visitors' demising value, positioning cultural leisure and marketing the whole are the ways to improve the competence of urban tourism.
同时，结合黑龙江省的实际情况，提出了黑龙江省旅游业不应定位于主导产业或支柱产业，而应定位于关联产业的观点。
The paper, based on the actual situation of Heilongjiang province, holds the viewpoint that tourism industry should be positioned as related industry rather than leading industry or pillar industry.
旅游地进行形象定位，是旅游区策划的重要组成部分。
The tourism image positioning is important component of rural tourism area.
旅游文化开发层次及主题定位的准确与否是旅游资源转化为高效益旅游产品的关键。
In the transformation form tour resources into tour products, the development level and theme locations of the tour culture are the key.
本文简要地论述了生态旅游项目开发主题形象定位的意义、依据及原则。
This paper briefly discusses the meaning, basis and principle of the orientation of the image of the ecotourism project exploitation.
旅游地的性质定位是一项在旅游规划中占据重要地位的基础性工作。
Positioning of a tour site is a fundamental work in tourism planning.
旅游后花园是弱势旅游地区基于共生理论、比较优势理论、比附定位及辐射效应等理论依据而构建的。
The construction of "backyard for tourism" is based on the theories of symbiotic theory, affiliating positioning, radiation effects, difference of tourism products, comparative advantage, etc.
依据丹东市旅游形象设计的三条原则，丹东市旅游区形象定位设计体系由四种旅游感受、五种难忘事物组成。
According to the three principles of the image design in Dandong city image, its image design system is composed of four tourism senses and five kinds of unforced-table things.
在对贵州营销环境认真分析的基础上，提出了旅游形象定位、市场定位、产品定位、功能定位。
On the basis of analysis to the marketing environment of Guizhou, the author has given positioning of image, market, products, function.
第四部分，提出广州旅游营销整体规划，包括市场定位与形象策划、旅游产品策划、旅游促销策略和两大营销原则。
Part four poses a tourism marketing plan for Guangzhou, including market positioning, image design, product decisions, promotion tactics and two marketing principles.
随着区域旅游竞争进入形象竞争阶段，旅游形象定位已经成为旅游竞争的关键环节。
The positioning of tourism image has been the key in tourism competition since the regional tourism competition became a competition of tourism images.
世界旅游组织曾为黑龙江省的旅游资源定位为“冬季冰雪”和“夏季清凉”两大世界。
The world tourist Organization had defined the tourist resources of Heilongjiang province as "ice and snow winter" and "cool and refreshing summer".
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