二月,联邦贸易委员会和数字广告联盟(DAA)就该行业快速响应DNT要求达成共识。
In February the FTC and Digital Advertising Alliance (DAA) agreed that the industry would get cracking on responding to DNT requests.
他们的客户是从他们那里购买广告的人,而脸书和谷歌这两大虚拟巨头控制着数字广告,这对于其他媒体和娱乐公司很不利。
That would be the people who buy advertising from them—and Facebook and Google, the two virtual giants, dominate digital advertising to the disadvantage of all other media and entertainment companies.
这也将成为一次对许多新数字广告商的检验。
It will become a testing ground for many new digital advertising initiatives also.
数字广告总是防不胜防。
7年数字广告工作经验,了解项目流程和执行情况。
Have abundant experience for over 7 years in digital, know all process and execution things.
谷歌提供免费安卓是为了帮助自己进一步拓展在数字广告领域的影响力。
The reason Google offers Android for free is because it helps grow Google's wide moat around digital advertising.
商业模式:主要由数字广告构成,但还包括内容同步发售及电子商务。
Business model: Largely composed of digital advertising but also content syndication and e-commerce.
可口可乐和宝洁说,它们仍在央视上投放广告,但正在加大投放数字广告的力度。
Coca-Cola and Procter & Gamble say they are still advertising on the network but are revving up digital pushes.
奥美将在亚太区域所有市场为该物流巨头指导线上宣传活动,关系营销和数字广告。
Ogilvy is expected to take on above-the-line, relationship marketing and digital advertising for the logistics giant.
ImmersiveLabs认为数字广告牌在针对受众调整播放广告时还不够好。
Immersive Labs is distraught that digital billboards aren't nearly good enough at adjusting their ads to the audience that's looking at them.
这份报告同时包括了移动搜索行业的基本概况,以及同数字广告、移动通讯和搜索市场的整体对照情况。
The report also provides an overview of the mobile search industry and looks at its position within the digital advertising, mobile communications and search markets in general.
广告客户非常看好数字广告的交互性,他们知道“网上”只能作为“网下”的补充,而不能取代后者。
As enamored as advertisers are with the interactive potential of digital advertising, they know that online is a complement to offline, not its replacement.
对于营销人员来说,在这些新媒体服务平台尝试还是很有必要,因为数字广告中所谓先动优势还是存在的。
It still makes sense for marketers to try these new services out, because there is something of a first-mover advantage in digital advertising.
我们也很幸运的与来自微软的李培文先生进行了合作。李先生是微软数字广告网络的研究经理,也是一名合格的中文翻译。
We also were fortunate to be able to work with Piewen Li from Microsoft, a certified Chinese translator and research manager for the Microsoft Digital Advertising Network.
数字媒体咨询公司的科林·迪克森说:“过去的10年或12年都是交互式电视广告的时代。”
"It's been the year of interactive television advertising for the last ten or twelve years," says Colin Dixon of a digital-media consultancy.
然而,当天最重要的统计数字是1亿美元的电视广告费。
The most important statistic of the day, however, was the $100,000,000 in TV advertising fees.
而随着我们生活中的数字内容增长,在这些新媒体上的广告支出也将增长。
And as the quantum of digital in our life grows, so will the ad spends on these new media.
一些行业是数字驱动的行业,以广告和营销为典型。
Some businesses, especially those in advertising and marketing, are Numbers driven businesses.
市场营销人员利用二维码,可以轻易地在在线广告中增加数字元素,并能像在线一样,在现实世界中追踪消费者。
QR codes promise marketers a simple way to ad digital elements to old-line advertisements and potentially track consumers in the physical world they way they can online.
社交网游公司的盈利源于出售游戏中的数字产品、承接广告以及发动玩家参与促销。
The companies make their money by selling digital goods in the games, by carrying advertising and by getting players to sign up for marketing promotions.
今年,黑色星期五的购物广告鼓吹的救是,那些数字定要拯救我们,如果顾客花了足够多的钱,这就表示事情还不是很糟糕。
The drumbeat that accompanied Black Friday this year was that the Numbers had to redeem us, that if enough money was spent by shoppers it would indicate that things were not so bad after all.
新浪的广告业务大约占新浪收入的63%,而这个数字将会继续上升。
The AD business currently accounts for around 63 percent of Sina's revenues, and that figure ison the rise.
总部位于深圳的华视传媒主要在公交车和其它场所的数字显示屏上播出广告和本地电视节目。
VisionChina, based in Shenzhen, operates digital-video displays on buses and other locations, delivering advertising and local-television content.
凯撒郭(Kaiser Kuo)是中国奥美(Ogilvy)广告公司的数字策划主管。 他说没有足够的带宽和数据存储空间来满足日益增长的需求。
There is not enough bandwidth or data-centre capacity to keep up with demand, says Kaiser Kuo, director for digital strategy at Ogilvy China, an advertising agency.
权威分析师aleksandra Bosnjak称,2008年宽带视频搜索和在线广告收入将主导数字媒体,这将加剧Google与微软的竞争。
Broadband video search and online advertising revenue will dominate digital media in 2008 as the battle between Google and Microsoft intensifies, according to a leading digital media analyst..
并且,像WPP和拥有Saatchi&Saatchi的阳狮集团这样的公司已经在拓展它们在数字营销和传统广告之外其他领域的能力。
Also, companies like WPP and Publicis Groupe, which owns Saatchi & Saatchi, have been expanding their capabilities in digital marketing and other areas outside traditional advertising.
就像BuddyMediaCEOMichael Lazerow在广告时代数字大会上所说的,大部分品牌都不知道他们非上班时间的更新会得到更多的关注。
As Buddy Media CEO Michael Lazerow also noted at the Ad Age Digital conference, most brands are similarly unaware that their status updates will get more pickup if they're posted after work hours.
就像BuddyMediaCEOMichael Lazerow在广告时代数字大会上所说的,大部分品牌都不知道他们非上班时间的更新会得到更多的关注。
As Buddy Media CEO Michael Lazerow also noted at the Ad Age Digital conference, most brands are similarly unaware that their status updates will get more pickup if they're posted after work hours.
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