这个广告在本周一以在线视频形式开始播放,捷蓝航空将之称作“数字化品牌体验”(digital brand experience),其网站域名已经表达了它的一切:experience.jetbule.com。
The campaign is scheduled to begin on Monday as a video-rich online effort — JetBlue is calling it a digital brand experience — whose Web address is meant to say it all: experience.jetblue.com.
该品牌营销、数字化与品牌战略副总裁Chris McCumber说,品牌正在寻找营销拓展的机会,希望将品牌的在线表现通过多种渠道展示出去。
Chris McCumber, the channel's evp, marketing, digital and brand strategy, said brands are looking for marketing extensions that take the brand's on-screen connection into more places.
流行品牌如何能充分利用新兴的数字化趋势和技术?
How can fashion brands take advantage of emerging digital trends and technologies?
产品功能、技术指标围绕数字化监控需求专业开发制造,产品在市场上具有良好的品牌信誉和知名度。
Product features technical indicators on the number of monitoring the development and manufacturing of professional demand products on the market has a good brand reputation and visibility.
她曾经写过一本书《禅说社交媒体营销》(The Zenof Social Media Marketing),得到了很好的反响。她成立的数字化营销公司正在不断成长。同时她还担纲一档网络电视节目的主持人,为人们打造个人品牌出谋划策。
She wrote a well-received book, The Zen of Social Media marketing, owns a growing digital marketing company, and stars in a web-TV show offering advice on building your brand and more.
她曾经写过一本书《禅说社交媒体营销》(The Zenof Social Media Marketing),得到了很好的反响。她成立的数字化营销公司正在不断成长。同时她还担纲一档网络电视节目的主持人,为人们打造个人品牌出谋划策。
She wrote a well-received book, The Zen of Social Media marketing, owns a growing digital marketing company, and stars in a web-TV show offering advice on building your brand and more.
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