本文从前人读书的经验出发，观照当前的阅读教学，运用接受美学的理论，提出了个性化阅读教学的观点。
From read experience of forefathers, keeping an eye on current read instruction, applying to the theory of aesthetics of reception, the thesis poses the view of individualization read instruction.
作者认为采用接受美学的基本观点对广告翻译进行分析研究具有深刻的现实意义。
Therefore, it is meaningful and worthwhile to study translating translation from the perspective of aesthetics of reception, which is quite helpful for translators.
随着接受美学一些观点的引入，阅读教学出现了新的态势。
With introduction of some ideas of reception aesthetics, a new tendency has occurred in reading teaching.
随着接受美学一些观点的引入，阅读教学出现了新的态势。
With introduction of some ideas of reception aesthetics, a new tendency has occurred in reading teaching.
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