在该项目中，它将显示的价值，房地产之间的西铁路线和购买行为的潜在买家。
In the project, it would show the value of real estate among the West Rail Line and the buying behavior of the potential buyers.
正是在这种背景之下，本文提出了中小房地产企业品牌营销战略，从理论上回答了中小房地产企业是否有必要和如何进行项目品牌营销问题，又具有应用参考价值。
This paper not only replies that small and medium sized real estate enterprises why and how to carry out project brand marketing strategy, and also has application consulting value.
本文对房地产公司的开发项目管理实践具有一定借鉴价值，对建设工程项目管理具有一定参考价值。
This may has some reference value for the management practice of the development project and the construction.
基于价值工程理论，以房地产开发项目的生命周期为脉络，阐述了在不同阶段，价值工程在项目管理中的应用。
Based on value engineering, this article elaborate on application of value engineering in project management in different phase of of real estate project life cycle.
房地产；价值链；投资决策；项目价值。
Real estate; value chain; Investment decision-making; the value of the project.
本文旨在通过具体案例的价值工程活动，来分析、研究价值工程理论在房地产项目规划设计方案选择及优化中的应用。
This essay intends to use the actual activities of Value Engineering to analyze and research the applications of this theory in choosing and optimizing real estate project scheme designs.
财务净现值、内部收益率、动态投资回收期等是房地产投资的动态财务评价指标，它考虑了资金的时间价值，从项目的全寿命期考虑，比较合理和准确。
They concern about the timing value of the investment while considering the whole process of the project so that are reasonable as well as accurate.
财务净现值、内部收益率、动态投资回收期等是房地产投资的动态财务评价指标，它考虑了资金的时间价值，从项目的全寿命期考虑，比较合理和准确。
They concern about the timing value of the investment while considering the whole process of the project so that are reasonable as well as accurate.
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