第四章我国旅行社核心竞争力分析。
Chapter Four The analysis of core competence of our travel agencies.
虽然我国旅行社发展势头良好，却仍然面临许多问题。
Although the travel agents make great progress, they face a lot of problems.
战略管理是现阶段我国旅行社经营管理中的一个薄弱环节。
Strategic management is a weakness in the management of our Chinese travel - agencies.
加入WTO后，我国旅行社面临的最大挑战是如何留住优秀员工。
The greatest challenge Chinese travel agencies face after the entry into the WTO is how to keep the excellent staff.
我国旅行社的失信问题有着宏观环境和行业自身特点的双重原因。
Social environment and the characteristics of tourism lead to broken trust of travel agents.
相应地，商务旅行市场也成为我国旅行社发展潜力最大的细分市场之一。
Accordingly, the business travel market will be one of the most potential segmental markets for travel agencies in China.
我国旅行社是具有旅游经营商、旅游批发商和旅游代理商功能的经营企业。
The tour agent is tour operator, tour wholesaler and tour retailer at the same time.
提高旅行社的运营效能，建立我国旅行社的竞争优势成为我国旅行社的迫切任务。
To enhance the operation efficiency and to establish the competitive advantage of the Chinese travel agencies becomes a very urgent task.
目前我国旅行社业的高人才流失率和流动率给旅行社的经营管理带来很大的压力。
At present, the high rate of the brain-drain in the travel agencies brings about high pressure to the operation and management of the travel agencies in China.
通过对旅行社品牌经营管理模式的探讨，希望对我国旅行社的品牌经营管理提出参考性意见。
By researching travel agency's brand operating management mode, the essay will bring up reference opinions on this issue.
由于市场环境的变化和旅行社业务的国际化趋势，近几年来有关我国旅行社业未来分销渠道走向的讨论逐渐成为了关注的热点。
Because of the change of market environment and the trend of globalization, the issues on the future distribution channels of Chinese travel service industry become very hot in these years.
本文从市场理论的视角，对我国旅行社行业目前的市场集中度、产品差别化和进入退出壁垒和信息的对称度四个方面进行了分析。
From the perspective of the market, Chinas travel service industry focus on the current market concentration rate, product differentiation and barriers to access to and I.
目前我国的旅游业管理，一般包括饭店管理、旅行社管理和旅游景区管理三大领域。
At present tourism management in our country includes hotel management, travel service management and tourist management of scenic spots.
我国已经进入了老龄化社会，面对这个广大的老年市场，越来越多的旅行社已经加入到了开发老年旅游市场的行列。
Our country has already entered the aging society. In the face of the large old age tourist market, more and more travel agencies have already joined the ranks of developing this kind of market.
因而，在旅行社违约造成旅游者严重精神损害时，我国立法和司法实践均不能给予充分的保护。
Thus, when the travel agency has broken the contract and caused the traveler seriously spiritual damage, the legislation and juridical practice of our country couldn't offer fully protection.
当前国外旅行社企业进入我国市场的经营战略的要点是：以商务旅游市场为目标市场；
There are following strategic points for the foreign travel agencies which have entered the Chinese market: firstly, the business tour is their target market;
文中认为，旅游服务的提供者目前在我国只能是经国家特许经营的旅行社；
Think in the article , the provider of the tourist service can only be who has passed national franchise operation in our country at present;
文中认为，旅游服务的提供者目前在我国只能是经国家特许经营的旅行社；
Think in the article , the provider of the tourist service can only be who has passed national franchise operation in our country at present;
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