阿尔伯塔商学院的研究员萨拉·摩尔与他来自杜克大学和康奈尔大学的同事称，对一种事物在特定情境下的无意识情感(直觉)会影响到人们长期目标的达成。
Alberta School of Business researcher Sarah Moore and colleagues from Duke and Cornell University say unconscious feelings about objects in the environment influence the pursuit of long-term goals.
著名国际商学院INSEAD的市场研究教授Pierre Chandon表示：“品牌可以让人产生情感愉悦是很稀少的一件事。”
"A brand that creates emotional joy is a rare thing," says Pierre Chandon, a professor of marketing at international business school INSEAD.
著名国际商学院INSEAD的市场研究教授Pierre Chandon表示：“品牌可以让人产生情感愉悦是很稀少的一件事。”
"A brand that creates emotional joy is a rare thing," says Pierre Chandon, a professor of marketing at international business school INSEAD.
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