本文基于消费者行为理论中的消费态度模型，在文献回顾的基础上，探索了大学生购买电脑的影响因素。
On base of consumption attitude models in consumer behavior theory and literature review, this paper explored the influencing factors of computer purchase of college students.
消费者行为是在一定情境或背景下产生的，其中，社会情境中的广告心理效应是最重要的情境性影响因素。
Consumer behavior is generated from a certain context or background, and the advertisement psychological effect of social context is the most important contextual influential factors.
消费者行为受内部和外部因素影响。
The consumer behavior is affecting by the internal and external factors.
本文首先对OTC的市场环境进行了深入的分析，并对OTC市场的消费者行为模式进行了细致的研究，即详细分析了消费者的购买过程及影响消费者购买行为的各项因素。
Firstly, the thesis makes a meticulous research on the OTC marketing environment as well as the consumer behavior model, which concerns the consumer's purchasing process and all the affect factors.
然后，论文介绍了空调需求的影响因素并分析了几种对空调需求产生重要影响的因素，比如价格、居民收入以及消费者行为等。
Then, I list some factors that affect the demand of air conditioner and analyse some important factors, such as price, income of our inhabitant and consumer behavior.
该研究既对以往有关消费者行为影响因素的研究进行了完善，又有利于企业更好地了解消费者行为，具有较强的理论价值与实践意义。
The study is not only a supplementary of the past studies, but also contributes to a better understanding of the consumer behaviors, which has strong theoretical and practical significance.
该研究既对以往有关消费者行为影响因素的研究进行了完善，又有利于企业更好地了解消费者行为，具有较强的理论价值与实践意义。
The study is not only a supplementary of the past studies, but also contributes to a better understanding of the consumer behaviors, which has strong theoretical and practical significance.
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