首先，广告诉求要准确鲜明。
与此相对应的是两种基本的广告诉求方式。
Corresponds what with this is two basic advertisement demand way.
广告诉求点与受众需求的契合是实现受众广告卷入的前提。
Ads with the demands of the audience fit the needs of the audience realize ads are a prerequisite for involvement.
不同类别、不同国家、不同档次、不同季节产品的广告诉求差异较大。
There are great differences among nations, product categories, scales and even the seasons separately.
广告诉求，也就是要通过这个广告向消费者传达什么样的信息，达到什么样的目的。
Advertisements appeal, also is to get through this advertisement to consumer convey what kind of information, achieve what kind of purpose.
在促销策略上，本文主要从广告诉求、公关营销、终端与销售促进几个方面来阐述。
In the promotion strategy, this article mainly from the advertisement demand, the public relations marketing, the terminal and the sale promotes several aspects to elaborate.
广告诉求中的亲情、友情、爱情等人类共同追求的美好情谊，容易打开人们的记忆之门。
Shared pleasant feelings such as kinship, friendship and love as contained in the appeal of advertisements make it easy to open the gate of human memory.
研究还证实了中美杂志广告中的广告诉求与广告表现的运用与两国的文化价值取向一致。
This study also found that advertising appeals and expressions were highly consistent with the cultural value orientations of each country.
本文运用加工分离程序，探讨了广告诉求与消费者的情绪状态对品牌信息加工模式的影响。
We used the process dissociation procedure to examine consumers information processing in relation to advertising appeal and consumers emotional state.
广告诉求方式对于广告效果来说是十分重要的，什么样的诉求方式决定了什么样的广告效果。
The advertisement demand way regarding the advertisement effect is very important, what demand way has decided what advertisement effect.
广告艺术以其诉求的功利性区别于纯粹艺术，广告诉求通常以审美的方式去实现自身的功利目标。
Advertisement art is different from pure art by its appeal's utility, advertisement's appeal realizes its utilitarian objective in aesthetic ways generally.
本研究旨在研究证明“互联网广告通过运用可预测的广告诉求来反映目标市场的文化价值”这一观点。
This study intends to test the idea that advertising reflects cultural values through advertising appeals in a predictable manner.
利用潜意识进行广告诉求成了许多广告人的一种策略，其目的是为了让消费者轻松地接受广告信息，并激发他们内心深处潜在的需要。
Appeal to subconsciousness is a popular strategy with advertisers in that it creates an easy acceptance of advertised information and intrigues the potential need on consumers.
我们通过消费者对广告的认知、对广告的态度、对广告诉求品牌的态度、对品牌的偏好以及他们的行为意向这五个变量来衡量网络广告的效果。
We used recognition, attitudes, preference and behavioral intention to measure the effectiveness of interactive advertising on customer's behavior, especially from a psychological perspective.
我们通过消费者对广告的认知、对广告的态度、对广告诉求品牌的态度、对品牌的偏好以及他们的行为意向这五个变量来衡量网络广告的效果。
We used recognition, attitudes, preference and behavioral intention to measure the effectiveness of interactive advertising on customer's behavior, especially from a psychological perspective.
应用推荐