客观科学地进行旅游广告效果评价是开展旅游广告活动的基础与依据。
Tourism promotion activities are based on the rational and impersonal assessment of tourism ads effects.
购买意愿是未来销售预期的关键指标，因此也成为广告效果评价的成功要素。
The purchase intent is the key predictor of retail performance - and hence the key success factor of advertising effectiveness.
网络广告以迅猛之势在国内外飞速发展，给网络广告效果评价带来了一系列的难题。
Since the rapid development of web advertising in China and abroad, it brings a series of problems for the effectiveness evaluating of web advertising.
最后采用该模型对网易网络广告效果评价进行了的改进研究，证明了该模型的可行性和实用性。
At last, it introduced the improvement research for the NetEase advertising effectiveness evaluating by using this model, and it proved the feasibility and practicality of this model.
同传统的管理人员主观判断和单一评价指标相比，DEA模型提供了一种更为有效的广告效果评价方法。
Compared with the traditional subjective judgments of administrative staff and single evaluation index model, DEA model has offered a more effective method in appraising advertisement effect.
不同居住地、年龄、受教育程度和收入水平的受众对广告社会效果的评价上有较显著差异。
The study shows, in general , audience's evaluation about the advertisement social effect lie in a lower lever.
可以实现较精确地测量人眼观察视角，以实现收视率调查和户外广告的效果评价等应用。
By adopting the method, the eye-observation visual Angle can be accurately measured to realize applications of effect evaluation such as audience ratings survey, outdoor advertising and the like.
其三是对酒店广告形象效果的评价。
本文构建了广告投放与消费者电话反应之间的几何滞后分布的动态计量经济模型，并利用实测数据对不同报刊媒体的短期广告效果进行了评价。
For evaluating short-term newspaper advertising effectiveness, the article built up a geometric lag distribution dynamic econometric model to relate advertising cost and customers' telephone response.
本文构建了广告投放与消费者电话反应之间的几何滞后分布的动态计量经济模型，并利用实测数据对不同报刊媒体的短期广告效果进行了评价。
For evaluating short-term newspaper advertising effectiveness, the article built up a geometric lag distribution dynamic econometric model to relate advertising cost and customers' telephone response.
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